What is a funnel? What are the stages of the conversion funnel? In this article, you will see what a conversion funnel is, the types of funnels that exist and how to create a free funnel
A conversion funnel This is a methodology we use to plan and define the steps a potential customer needs to take to achieve a goal on our website.
That’s why it’s important to understand its meaning and know everything you need to create a marketing and sales funnel. First you will see the basics, then the steps to draw a funnel and its phases.
What is a Funnel or Conversion Funnel?
In short, a The conversion funnel in digital marketing is used to define the steps a user must take to reach a goal on our website.
What is the marketing funnel used for?
How to make a conversion funnel: the keys to being a funnel builder
In order to achieve a marketing, conversion or sales funnel, you must have a series of well-defined elements that I will mention below.
Things to consider when creating a funnel:
a) Define your target audience and buyer
This is essential, you can’t start selling something if you don’t know what type of audience or person you’re going to offer it to.
For this, it is very important to generate a model where define your target audience and buyer. Note that these are different terms.
You don’t have to have just one target audience, you can define several, since what you want to sell can be focused on more than one different profile.
of them) Be clear about your business model
It seems obvious, but it’s not. You must know your main sources of income for your project.
At the same time, you need to know what resources you have and what are your limits to be able to execute a sales funnel according to you.
You must also make a good representation of the different products or services that you have at your disposal, separating them by economic products or, from the start, mid-priced products, high-cost products, complementary services to another that you have already created…
3) Optimized content
The channel through which you offer content to your audience (blog, YouTube, Podcast, social networks, etc.) must be centered on the audience you want to attract so that they will later become your customer.
This is the initial part of any funnel, so if your service is to teach clients how to create a web page, there’s no point in creating content that earns “courses to learn Google advertising”.
If you do this, you will attract low-skilled users.
4) Create an irresistible offer
You have to offer something that people really want. And what is a product or service that really helps?
There is no magic formula, but fulfilling these aspects helps you create an irresistible service or product:
- Fixes a user issue.
- Report more benefits than features.
- Make your promise real and if you can prove it better.
- Generate urgency for them to hire your product and stick to the established time.
- Offer payment facilities to adapt to a greater number of users.
- Offer real success stories if you have any.
5) Create a lead magnet
You need to offer free content or a resource focused on what you want to sell in order to get quality leads, and then be able to work with that database you get.
something good examples of lead magnets It can be: PDFs, templates, guides, webinars, tools, resources, reports, ebooks… like the one you see in the image below.
6) Press the page
If you do the previous step, you will need to create a page where people can download the content you offer from the main magnet.
Here is an example of squeeze the page.
The only mission of this page is to be able to obtain the user’s datait avoids any link or vanishing point other than filling out the content upload form.
7) Trip wire
A good way to get qualified users to be able to increase the database is to offer a product or service at a reduced cost.
The price of it must not exceed 40 € and another major objective of this strategy is to “warm up” the public, since it is not the same to convince a user who has never bought from us than one who has already bought from us once.
Here is an example from Tripwire…
It is important that you install the Pixel of Facebook or the social network on which you will impact with advertisements in all these pages through which the user will pass.
This way, what you will achieve later is being able to impact them with remarketing ads.
What are the funnel or conversion funnel stages
Throughout the article, I told you that the user will go through different phases in the sales funnel and now I will explain them to you.
(Photo: Marshall Ponzi)
Content Types that you can create to attract users at each stage:
I also recommend that you do remarketing campaigns for those who have not completed the actions you marked at each step of the process, as well as the email marketing funnel.
Types of conversion funnels
And to end the article, I want to tell you that there are different types of funnels that we can implement in our digital project.
I’ll leave this point in a nutshell, because later I’ll write a more comprehensive article on funnel types.
Example of a conversion funnel
And as a practical example of a good conversion funnel, I leave you a infographic by Vilma Nuñezfor me one of the best funnel building professionals in digital marketing, with her mega funnel which includes the three types of funnels.
(Infographic: Vilma Nuñez)
I think with this infographic you have a good understanding of the process of each of the funnel types and their value in increasing sales.
Conclusion on conversion funnels
As you can see, creating a conversion funnel is very useful and in digital marketing I would say it is almost essential if you want to improve your performance and sales.
It’s a strategy that will help you get to know your target audience better and save you time, effort, and money when reaching potential customers that generate purchases.
I hope this article helps you understand this funnel and encourages you to learn more and create your own.
Did you already know the conversion funnel? Do you use a sales funnel in your marketing strategy?
If you like, leave me a comment on the article and if you liked it, I would be happy if you could share it on your social networks to reach more people.