Reddit has announced a significant expansion of its search capability, with the ability to now search Reddit comments, in addition to posts, providing new ways to facilitate discovery and discover relevant conversations within the app.
As you can see in this example, now when performing a keyword search on Reddit, you will be able to filter your results by “Comments”, in addition to the existing content category filters.
As explained by Reddit:
“With this new feature, users looking for particular threads or comments on Reddit no longer need to click through multiple posts and then scroll through what can sometimes be thousands of comments to find threads that The new feature solves this problem and quickly gives editors the ability to directly comment on research and further refine their searches by looking for comments within specific communities.
It could give your search for social conversation a big boost. Reddit’s active communities have always been a rich vein for gleaning insights into audience interests, but now you can dig even deeper and get people’s direct responses to different ideas and products, or mentions of them in in-app conversations.
This could be a great way to gather valuable feedback, and it’s worth taking a look at what you can find with the new search filters to better understand the different elements.
On top of that, Reddit has also updated its search results page, with a simplified layout to better focus on the results.
“Based on user feedback, we’re now prioritizing posts over other types of content in our updated search design, and we’ve simplified the results page so users can more easily browse and find what they’re looking for. ‘they are looking for.”
Reddit is also working to improve search relevance, with less restrictive matching to provide more results for queries that would previously have yielded no matches, more tailored matching based on popular searches, and the incorporation of previous search signals to better order relevant results.
And clearly those efforts are paying off – Reddit says that in the first quarter of 2022 it saw a 20% increase in the number of people using its search option, a massive jump, while over 26,000 early testers for its new comment search capability have already searched more than 5 billion comments in the app.
This could be a handy feature, for various purposes, and certainly, for social media marketers, it could be extremely useful to be able to browse subreddit threads to improve your perspective on your target audience.
Reddit’s new search options are rolling out starting today.