With the holiday season fast approaching, Reddit has released a new guide to help advertisers use Reddit Ads in their strategies, which also provides some interesting notes on how Reddit users use the platform to search for products.
As Reddit explains:
“90% of users trust Reddit as a place to learn about new products and brands. During the holidays, people flock to the platform for recommendations on what gifts to buy, recipes to prepare, and traditions to start.”
The 9-page guide covers all the key elements of Reddit outreach, including product and brand engagement:
The report also looks at what consumers like about Reddit as a discovery platform:
Along with the main product categories in the app:
There is also information on key trends and more:
The guide also includes essential advertising tips, which also provide some interesting tips on how to use the platform as a research tool.
What could be Reddit’s key value proposition: Beyond direct mail, Reddit also provides a wealth of information on key trends, including products on the rise, and the comments sections also provide access to valuable notes on what that consumers look for in certain items.
Reddit continues to develop its advertising tools and has become a more valuable resource for connecting with engaged communities, though questions have also been raised about how it applies its advertising policies to different subreddits.
Still, with over 50 million active users, in over 100,000 niche communities, there could be a huge opportunity to help you connect with the right audiences for your offerings.
You can download Reddit’s 2022 Holiday Marketing Guide here.