Reddit is looking to push its Reddit Talk audio social experience further, with a new onboarding program to help it find and nurture top talking talent in the app.
As shown in the visual above, Reddit invites regular Reddit Talk hosts to participate in the program with the allure of rewards such as:
- Your discussions are promoted to relevant audiences at the top of Reddit and are promoted on Reddit’s own social media channels
- Exclusive Reddit swag, including Reddit hoodies and mics, and a special conversation trophy for your Reddit profile
- Exclusive access to the Reddit Talks community, where you can chat with other hosts and the Reddit Talk product team
In order to benefit from these advantages, hosts will be required to run at least 4 chats every 30 days (12 in total) between June 15 and September 15, 2022. The program is open to anyone with access to Reddit Talk, while users can also request access here.
Launched last April, amid the brief audio social boom led by Clubhouse, Reddit Talk allows select users to host audio group chats within their communities, to improve connection and increase engagement. .
Reddit has since made various improvements to the option, including an update, Streams in the form of ongoing live chat storiesin the subreddits you follow, along the top bar of the app.
Reddit also now allows users to log into Talks through the desktop, expanding access to more users.
It’s hard to say whether audio social elements will be a lasting and valuable consideration for social platforms, with much of the initial hype fading away and the growth of existing tools like Clubhouse and Twitter Spaces slowing significantly in recent years. month. Meta has also effectively ditched its audio room experiments, as part of broader cost-cutting measures.
Still, there is clear value to certain people and communities, and on Reddit that could arguably be even more valuable than in dedicated audio social apps, because the content you see is highlighted based on the communities you have already joined.
Part of the difficulty with Clubhouse and Spaces is that it’s difficult to show personally relevant coin matches to each user because their algorithm matching systems aren’t advanced enough or they don’t have enough data. on each user to show them the right content at a given time.
Reddit effectively gets around this problem by only highlighting discussions from communities you follow, which could help increase engagement.
Reddit says the goal of this new program is to ‘find and reward great audio hosts on Reddit’.
“We’ve already seen communities host amazing chats ranging from casual hangouts (r/wallstreetbets, r/dadjokes, r/amitheasshole) to live audio AMAs ( r/cryptocurrency with Kevin O’Leary, r/relationship_advice with Kerry Cohen, r/films with the Jackass crew).”
It’s now looking to invest in the next stage of audio content, which, as noted, could be a nice compliment to Reddit in particular, even if it dies out in other apps.
You can learn more about the Reddit Talk Host program here.