Interested in posing, trading and investing in cryptocurrencies has grown considerably In recent months, which has led large companies, agencies and banks to take significant steps in this business model.
Under that look, Nubank just announced the launch of the Nucrypto platform. With it, he intends to democratize cryptocurrencies both in his native Brazil and in the rest of Latin America; and thereby eliminate the complexity of the market and make it accessible.
This is Nucrypto, the platform to use cryptocurrencies easily
David Vélez, CEO of the company, explained that this initiative arose from the perceived interest among our customers start using cryptocurrencies to carry out various operations such as buying and selling online, investments, savings and more.
It is worth noting that, initially, the platform will only be available in Brazil and will only operate with Bitcoin and Ethereum.
“Our objective is democratize cryptocurrencies in Brazil and in the restaurant of Latin America. And like other products, Nucrypto was created to remove the complexity of the market and make it accessible to anyone who wants to be part of it, even if you start with a single Real as an investment”Vélez emphasized in his defense.
The growth of Nubank in the Latin American region
Nubank currently has around 59.6 million users. Of this total, 57.3 million are in Brazil (country of origin), 2.1 million in Mexico and 200,000 in Colombia. Its year-on-year growth is 61%.
In the particular case of our country, this digital bank has registered an increase in the customer base of 950% year-on-year up to 2.1 million. This has consolidated it as the number 1 issuer of new credit cards among Mexicans.
2 billion dollars raised
Since its creation, in 2013, Nubank has collected close to $2 billion in financingmanaging to position itself as one of the most valuable digital banks on the planet.
The last recorded round of credit was in the middle of last year (2021) and was led by Warren Buffet’s firm Berkshire Hathaway, a large financial conglomerate that decided to bring 400 million dollars seeing potential in the brand. In parallel, the entity received 250 million dollars from the US company Sands Capital and the Brazilian companies Verde Asset and Absoluto Partners.
“With just a few years in the market, we have been able to democratize access to financial services for 40 million people and revolutionize the entire industry in Latin America to make it simpler, more transparent and more humane. Today we are entering new territories such as investments and insurance, as well as new geographies in Colombia and Mexico”Velez explained at the time.
The reason for its rapid arrival in the country and its accelerated expansion could be attributed to the immense variety of solutions we offer our consumers to carry out operations. In addition to the Nubank card, which allows you to purchase products and services from any point of sale, which differentiates it from other similar fintechs that use prepaid cards.
Image: Capture / America Economy
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