Metaverse and Web 3.0: the future of the internet

Metaverse and Web 3.0 are related to each other, but should not be confused. The metaverse embraces the idea of ​​a more human and experiential internet, in which people relate to each other and digital services. Also with other people, through avatars. That is, unique representations of themselves that allow them to live experiences from inside from the system, and not from the perspective of a screen as currently.

That doesn’t mean that in the future people won’t access information via PC or mobile if they want to. In fact, the idea of ​​the metaverse is hardware independent. But, of course, the maximum richness of the content would be appreciated using extended reality devices.

For its part, the Web 3.0 that will be a new paradigm that proposed solutions to all the shortcomings that we have seen in the Internet of Web 2.0fundamentally derived from the existence of a few giant companies such as Google, Amazon, Facebook, Apple and Microsoft (known as GAFAM), to name just a few, which have controlled the world of digital services since the early 2000s.

Web 3.0, thanks to the blockchain, is possibly the most revolutionary technology that we will see at least in the first positions of the 21st century in the field of information technologies along with artificial intelligence and quantum computing.

Digital content can be exploited by its authors. Its true owners: money, yes, through cryptocurrencies, but more importantly its own identity (see sovereign identity initiatives such as Alastria) and the content created by people (through non-fungible tokens or NFTs for its English acronym), as the first applications of the blockade together with autonomous organizations and decentralized applications.

Technologies involved in the development of the metaverse

Precisely the deepest relationship that can be found between the metaverse and web 3.0 is the possibility that avatars, the contents of their “inventory”, the new reputation in the relationship with other people, money or possessions such as “tiers” or digital spaces, can be “written” in the block chain and therefore defended against all others. Both individuals and companies and institutions of all kinds.

But at the same time, this new paradigm will allow the development of new business models, new products and services, new ways of relating to society, and of course deepening the recognition of a new reality that is an insoluble mixture of the physical and the digital. , the “figital” (phygital in English).

Think, for example, of a person’s need for movement, the age-old problem of going from point A to point B: traffic accidents, and the saturation of cities by cars parked everywhere most of the time .

• The solution: autonomous driving for robotic taxis. The need: an artificial intelligence trained to perform driving tasks.
• How to train them: develop “digital gems” (digital twins) of cities and vehicles where you can drive without risk to any living person For miles of hours and millions of kilometers at zero marginal cost. Once trained, transfer the AI ​​to a robo-taxi in the physical world.

For AI, both worlds, the physical and the digital, will be “real”, indistinguishable. However, for us the AI ​​and its driving services will also be real. Very real, and the AI-vehicle, software and hardware binomial will also be indistinguishable, “phytal”.

Trading Opportunities in the Metaverse

Industries such as tourism, education, software development, entertainment, security, and many other sectors will see profound transformations in their business models. Also the arrival of new competitors who will stand up to the incumbent companies, appropriating part of their trading volume, and even displacing some into oblivion, especially those who do not know how to see a time the transformative potential of technologies like artificial intelligence, blockchain, and extended reality combined into new services in this future metaverse.

By 2030, Netflix will be the world’s leading company in the production of immersive content starring our customers, as imagined by Neal Stephenson in his novel the diamond age of 1995, called active? Or has she been displaced by a OasisJust like Netflix displaced a Blockbuster in 2010?

phytal experience

There is no company today that does not face a crossroads like the one it suffered at the end of the last century. Think that things will continue to be the same as today, and that the Internet we know has reached its full potential, where it is possible to quickly seek incremental returns on your investments, in a static paradigm that allows you to comfortably defend market shares thanks to improvements gradual changes in the functionality of the product or the quality of the service, in customer service, or in the efficiency of production processes.

Or, on the contrary, accept the imminence, assume in fact that we are already immersed in a process of evolution models towards a new one, in which the confluence of the physical and digital worlds will demand new specializations, new, new approaches, in a increasingly disruptive and unpredictable competitive environment.

The choice is yours alone. Blue or red capsule? Welcome to the next phase of Internet evolution. And it will not be the last one.

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