The way we interact has changed as a result of the pandemic, whether due to reduced face-to-face interaction, increased online connection, working from home, virtual reality meetings, audio rooms, etc.
And while we are slowly returning to a level of normalcy, many of these trends will result in permanent changes, which brands must take into account in the way they communicate with their audiences and the processes through which users seek to connect. in this new state
That’s the focus of a new three-part investigative report from Meta, in which it sought to explore “how the demand for deeper human connection has brought about a profound reset in our relationships.”
The Meta Foresight (formerly Facebook IQ) team surveyed 36,000 adults in 12 markets.
Among their key findings:
- 72% of respondents said the pandemic made them reprioritize their closest friends
- Young people are more open to use more immersive technology to foster connections (including virtual and augmented reality)although all users indicated that technology will play a greater role in improving personal connections in the future
- 37% of people surveyed around the world reported that they re-evaluated their life priorities as a result of the pandemic
Meta says these trends will also spill over into brand relationships, with consumers increasingly seeking deeper and more authentic connections with brands, which could offer new opportunities for community building and connection.
Some interesting trending notes: You can check out the first part of Meta’s ‘Reset Relationships’ report here, or take a look at the summary below.