Getting people to click on your promotion is one thing, but how you get them to take the next action is the real key to conversion, and your landing pages play a big role here, and you need to put them in order. to maximize your opportunities.
So how do you make sure you’re getting the most out of your landing page efforts and aligning with potential customers’ expectations when they make the first move?
That’s what Meta’s latest guide is all about, with Meta’s consumer growth consulting team partnering with Branding Brand to analyze 500 landing page experiences for key insights into what’s working, what’s not, and what’s wrong. makes people more inclined to continue along the purchase funnel
Although Meta calls them ‘landing pages’:
“HASBranding Brand’s metadata and user experience experts did some research and started classifying the different types. We found that it was much more accurate to refer to these as “landing pages,” since landing pages are just one type.”
Therefore, any reference in the report to “landing page” means “landing page” in a more common context.
The 33-page guide includes a variety of valuable information and notes, including key pain points and how to fix them:
Meta points out that the three key elements that landing pages must meet are:Speed’, ‘Answers to Common Questions’ and ‘Mobile Friendly Interfaces’, with a variety of ideas and tips on how to approach each within your approach.
The guide then explores the “Three Cs” of landing page effectiveness.
Each item includes a detailed breakdown, along with examples and notes on how you can update your approach based on user requirements.
There is also a helpful checklist item at the end of the guide, which provides directions on how to improve each item based on the Meta findings.
This is a really valuable overview, with a variety of important notes and items to keep in mind, with actionable notes like this one to help you improve your efforts.
Some of the tips may seem obvious, but others you may not have considered, and it’s worth taking the time to read through the recommendations to ensure you’re maximizing your opportunities with your landing or landing page results.
It’s worth taking a look at for all digital marketers.
You can download Meta’s complete ‘Stick the landing’ landing page optimization guide here.