LinkedIn has released the 2022 edition of its State of Sales report, which looks at emerging trends among buyers and sellers, and how the most successful outreach managers are optimizing their performance.
LinkedIn will publish eight different regional variations of the report over the next week, incorporating responses from some 15,000 buyers and sellers around the world.
The US and UK editions are available right now (at this link), and in this post we’ll take a look at the US data and what they say about the latest changes.
First, the report looks at how sales managers use technology platforms, such as CRM tools and sales intelligence platforms, to optimize their reach.
As you can see here, sales managers who make use of available technology tools see significantly better results, underscoring the need to research and learn the best options for your business.
The data also shows that sales managers who work more closely with their marketing departments see better performance.
The report also looks at remote work trends and how vendors are evolving, with overall responses showing a strong preference for operating away from the office on at least part-time basis.
Which seems a bit strange to sales managers, who have long held that face-to-face engagement is a critical element. That may still be true, but more and more sales managers are finding they can do most of their work remotely, with advanced connection tools now providing more opportunities to showcase products and services through digital media. .
Which points to the next item – how LinkedIn can help:
The results show that LinkedIn plays a key role in maximizing sales opportunities, which, given this is a LinkedIn report, is not unexpected. But still, a deeper look at exactly how LinkedIn can help underscores the platform’s value as a business connection tool, which could help streamline your sales workflow.
There are some interesting notes, and the addition of regional reports could provide valuable information for many buyers and sellers around the world.
You can learn more about LinkedIn’s 2022 State of Sales report here, while the other regional reports will be available throughout the week at this link (with email subscription).