The lead generation This is the first step in the customer acquisition process. It is one of the best assets for companies that will develop an effective marketing strategy. It consists of recruiting and transforming anonymous visitors into qualified prospects. What are the techniques to adopt to generate a maximum of leads?
Discover the most effective marketing techniques to ensure the good of your lead generation strategy.
What is lead generation?
The lead generationwe lead generation (main gene) in English, designate a set of marketing strategies aimed at creating more or less qualified business contacts. These contacts are called tracksand they may or may not turn out to be real outlook.
We are essentially talking about lead generation in the field of b2b marketingthe more the concept can also be applied to activities B2C where the transformation cycle is longer.
The goal of lead generation is to develop an interest in branding and equity so that prospects end up having a sufficiently positive opinion. The company can then guide them in a journey that ends with a purchase. A report by HingeMarketing, published in 2018, among companies that generate 60% of their online leads, will develop 4 times faster than those without a lead generation strategy.
12 marketing strategies to generate qualified leads
- The creation of podcasts
- Social networks
- The publication of the interviews
- Writing blog posts
- Email / newsletter
- The creation of quizzes
- On-site retargeting (pop-ups)
- The organization of webinars
- Re-engagement campaigns
- Optimization of contact/registration forms
- Landing page optimization
- I announced it (Google Ads)
1. Podcast creation
We didn’t immediately think of podcast when it comes to lead generation. However, it is a very effective tool for generating leads. The podcast is a good way to personalize the sound identity of your brand and attract new customers. To learn more, do not hesitate to discover us the podcasts, and buy a podcast on the podcast.
2. Social networks
Social media is another effective way to generate leads. I will build a southern community Twitter, Facebook, LinkedIn and more recently ICT Tacessential seems for boost traffic to your site and conversion generator plus. Thanks to social networks, your company can distribute its content, develop its brand image and increase its customer base.
3. Publication of interviews
Interviewing experts in your market is a very good way to attract new prospects. Indeed, these experts are often closely followed and listened to. They could share your interview with their community, which is usually large and qualified.
4. Writing blog posts
Blog posts have helped Qualified traffic manager on your site. As part of your lead generation strategy, consider eliminating CTAs (call to action) in these articles. You can offer additional information or a free resource. It is also important not to overlook mobile user experience. CTAs must therefore be designed for smartphones.
5. Email / newsletter
The newsletter and email are the basic tool for lead generation. It’s a great way to keep in touch with the community. Thanks to targeting, email allows you to address the right target, the right message and at the right time. Using email with the channel to lead generationyou will be able to reach prospects with a short and medium term purchase intention, but also developer of your notoriety to potential buyers.
6. Creating the quiz
When carefully integrated, the quiz can serve as a lead generator. To be effective, the user experience (UX) must be fluid and the subject must be related to your offer. Don’t forget, the objective remains above all the collection of leads. So remember to ask for the email, for example, before continuing the Quiz!
7. On-site retargeting (pop-ups)
Another effective technique for generating leads is the suggestion of pop-up festivals When an exit intention is detected. For example, when the user is about to click the page close button. The pop-ups accompany information collector On visitors who are not yet registered on the site. In exchange, you can offer a free white paper or a discount code, for example.
8. Organizing webinars
For the educational and captivating format, webinars are particularly effective in generating more beauty leads. From the names of the utilities that found a solution to the problem, they went around the webinars. Held in CE format too qualified and mature leads. A moderated webinar with a partner in the same industry that you can use to illustrate your permission for your audience, for your notoriety and kind a lot of leads. 91% of B2B professionals I believe the webinar is the most effective education method.
9. Re-engagement campaigns
Based on estimates, it takes about 24 hours for a perspective to cool down. Hence the importance of chasing leads in order to convert them via email programs, for example.
10. Optimization of contact / registration forms
Optimized contact/signup forms are a must to improve your conversions. A prospect, even convinced, will have to go through the stage of filling in the fields. Moreover, if the experience used is deplorable, there is already a risk that the prospect will leave. Their multi-step forms have shown good results. In some cases conversion rates can be improved by up to 300%.
11. Landing Page Optimization
To generate leads, you need to focus on the content of your landing pages. It must respond precisely to the needs of the consumer. The landing page tells you that the offer, product or service will respond to a kiss. The more you need to know about the price and the message you are sending, the more leads you generate. Optimizing the colors and font of your landing page is a plus!
12. I advertised it (Google Ads)
Another effective lead generation strategy is paid advertising. We can talk about the campaigns Google Ads ou the social media advertising (advertising on social networks). The goal is to appear in front of new prospects in order to encourage them to appeal to you for the purchase of products or services. Thanks to the data indicated by the leaders of the sector (Google, Facebook, LinkedIn, etc.) on their users, you can distribute your content with great precision, whether in B2B or B2C.
unite strong lead generation strategy can be essential for business growth and development. It is a mistake to want to rely on your existing customers for the profitability of your business. The ideal is to create a constant flow of leads that you can encourage to become customers. thanks to techniques listed above, you can Improve your lead generation strategy and increase the sales potential of your brand.
However, if you ever want a little extra help generating leads for your business, don’t hesitate to contact us!