Is the semantic cocoon still useful in SEO?

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The semantic cocoon promotes SEO.

Most of the companies try various SEO techniques to improve the position of their website on the search engines. Some of them are more effective than others. This article explains what the semantic cocoon is and whether it is useful in your SEO strategy.

What is the semantic cocoon?

It is an SEO technique that allows you to optimize your website for search engines from an architectural system. To do this, you have to separate each of the pages of the platform by theme. An internal link must be done by adding links on strong keywords. For example, we can assign a theme for each service page of a site such as ” Web writing “,” Social media management “and” Paid positioning “. Next, we add a URL link on that important keyword that will lead to a blog post page on the subject. This is called the establishment of an internal mesh. We use the semantics of each word to create a cocoon.

The 3 levels of the semantic cocoon

There are 3 levels to form an effective cocoon. The first level is the parent page. This is the main keyword on which the strategy is developed. According to the previous example, the “Web Copywriting” page would be a parent page. Then, the second level would be the daughter page, or the blog page that talks about this topic in more detail. The title of the article could be “5 Tips for Writing Great Blog Posts”. As for the third level, these are pages that further develop the subject in detail. They integrate mesh links directly into the same page or to a child page.

The difference between the semantic cocoon and the thematic silo

The thematic silo allows you to group several pages of a website under a particular theme. For example, all the services of a site can be found under the “Services” tab. For the semantic cocoon, it is the grouping of several pages of a website through URL links placed on relevant keywords. The goal is to enrich the user’s experience by providing as much relevant information as possible in connection with a topic.

What are the advantages of the semantic cocoon?

The semantic cocoon is an effective technique for several different reasons.

1. Better positioning on relevant keywords

It’s the opportunity to develop content and build links around the same relevant topic that attracts web traffic. Internet users who are interested in this subject will be able to find relevant and easily accessible information. In addition, your business will be able to make itself known to a greater number of people.

2. A long tail which attracts specific visits

People who already know what they are looking for tend to search longer, that is, with more than 3 words. These are also people who are already advanced in the buying decision process. By using long tail keywords, you will attract Internet users who are genuinely interested in your products and services and who are ready to make a purchase.

3. More interesting navigation

From the point of view of the Internet user, browsing your website is much more interesting, because it offers a plurality of information related to his request. In the eyes of consumers and search engines, your site is highly relevant.

Therefore, the semantic cocoon favors the SEO of your website by grouping certain pages of the platform according to the meaning of the page. This is a good technique to use to improve your position on the search engines.

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