Instagram product tags are now available to all users in the US.

Following its announcement late last month that all users would soon be able to use product tags in their feed posts, Instagram announced today that all users in the US can now insert product tags in their feeds.

That could lead to a lot more tags appearing on your IG feed, as Instagram explains:

“Today, we’re expanding the ability to add product tags to Feed posts to everyone in the US. Creators and brands have been sharing how they wear and design their favorite products on Instagram and inspiring their communities. We’re now giving everyone access to inspire those closest to them by enabling product tagging in posts. From supporting the brands you love to helping your friends and family discover new products they might like, sharing products on Instagram just got easier.”

As noted, Instagram announced last month that it would roll out product tags to all users, as part of its expanded push to increase e-commerce activity on the app.

Originally only available for approved creatorsBy giving everyone the ability to provide a direct link to products and brands in their uploads, that will encourage more users to share product links organically, while also prompting more people to click through and, ideally, purchase items. in the app.

Instagram has been working to fuse more shopping behaviors into its UX, by adding Shops, the shopping tab, live shopping, and more. Since the vast majority of IG users already connect with brands and get the latest product updates on the app, it makes sense to lean into this behavior, and shopping tags are another element, designed to encourage more spending on the app. application.

In addition to the ad, Instagram has also provided this overview of how to tag products in your posts.

It could provide a huge boost for brands, and with 1.6 million users tagging at least one brand, on average, every week alreadythere’s clearly a push to make this a more important element of the app experience.

Of course, it also makes IG a bit more commercial, which might put some users off. But that is a risk the platform will be willing to take.