Innovations have flourished but sometimes they encounter circumstances that force them to innovate again, such as the climatic phenomenon, the shortage of certain components or raw materials with the risk of having to close. Innovations, for a decade, have been imposed in continuous flows in all sectors and in all company activities, leading companies, employees, customers and partners to change the way they work and constantly inform, anticipate and adapt.
The client, the partners
Both customers and partners are faced with the reality of innovation, its contributions and its limitations. In a world that has become planetary, it has become crucial for everyone to develop listening, a new way of listening and insight by shedding their received ideas and habits. And it is true that nothing is more difficult than having to constantly anticipate and adapt. Each innovation requires a cost in time and budget: train yourself, overcome your own limits and accept being pushed in the comfort of habits.
For example, companies had to equip themselves with websites, certainly profitable in the long run, such as attracting new customers, but they had to invest a budget to create them and also invest the time of employees to train them to the detriment of a first time in their tasks. , thus generating delays and stress and forcing each employee to adapt to this new tool that has become ubiquitous in professional life.
Competitive intelligence
In order to be able to respond to the demands for innovation, you must develop a keen sense of study of your innovations: knowing if they will generate future sales and if they will become a sustainable market. How many entrepreneurs have been overtaken by more advanced innovations and have not seen the new innovations coming.
Participation of the workers
The role of a business leader today is no longer to give orders and monitor the actions of his subordinates but, on the contrary, to allow them to take initiatives and develop their autonomy.
Giving them confidence and freedom allows them to build performance as well as their sense of creativity. For this, the manager must promote internal communication, and carry out a participatory approach during which he consults the opinion of his collaborators. Launching a project, for example, requires this approach. No one person has all the skills or a creative spirit strong enough to imagine everything, which is what this participatory approach requires. Forums, suggestion boxes or brainstorming sessions are also possible ideas.
Innovation Management
Managing innovation means first of all anticipating, that is, being informed and not thinking that innovations will take time to take hold: Amazon has become essential in a few months, whether for delivery or for its other activities and to impose its pace and its law on associated companies or competitors.
E-commerce sites no longer face competition only in France but on the planet, and there too you have to be aware of the needs and habits of each country so as not to end up with unpaid invoices or an order in your hands.
Entering the field of innovation necessarily requires mastery of the various processes associated with it. We can cite the example of the cost associated with innovation, its duration and results. An innovation is limited in time, so the company must always be attentive to see the evolution of the market environment as well as the needs of consumers. Also, we must not forget that risks always exist in an investment.
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