With the gradual acceleration of economic activity as we navigate through the pandemic, this will also trigger a new impetus for increased recruitment activity, to meet growing demand.
But another side effect of the pandemic has been the broader shift in accepted working standards, with more people now accustomed to working from home, and the added flexibility this can bring, and others reassessing their career paths at seeking a more meaningful role. . .
Within this framework, employer branding becomes an essential element, and a key platform for employer branding is LinkedIn, where users go to learn about the latest industry trends and developments.
LinkedIn previously published a guide to effective employer branding approaches, and today it shared new insight into how one brand, NerdWallet, used its platform to help amplify its brand values and connect with more aligned candidates.
There’s not a whole lot of specific information about data here, but as a general overview, it can help you think about how you can use LinkedIn and other social apps to build ethics. of your brand and showcase your culture.
You can read LinkedIn’s full NerdWallet case study report here.