With more than 10 years’ experience in the Market Intelligence market with our AMI EI solution, we know that the structuring phase of your project is strategic to guarantee your success. We will explain this article dedicated to the structuring of your project in which we will deliver tips and tricks to optimize the implementation of your Market Intelligence approach.
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Framing and structuring
The framing and structuring of a monitoring project are two key elements to ensure its success and sustainability. Indeed, the table makes it possible to verify that the monitoring themes are well aligned with the strategic axes of the company; A regular review of these themes is essential to keep the project on course.
At the same time, contextualize the monitoring project to allow it to be more recent according to the business goals and greatly enrich the project. This contextualization can take the form of reinforced, which are standardized and authorized characteristics that facilitate navigation but also document searches.
These advances can be, in particular:
- descriptionin order to describe and identify the documents: signature, hashtag, etc.
- Administrativein order to facilitate the management and processing of documents: date of capitalization, author of the document, etc.
- Generated manually or automaticallyto categorize documents to facilitate searches
All of these requirements can be used directly in a search engine. They can be facets or filters that allow the user to quickly and efficiently refine search results three times to detect the most relevant information possible.
More generally, the reinforcements make it possible to give a semi-structured character to your monitoring information. Indeed, the supporting documents, in particular thanks to the reinforced information, the associated information produced by the data easier to process and reference.
Hashtags, for example, are one of three methods used in monitoring projects. They actually allow facilitate researcheven engagement in the case of hashtags of mentions, also in in The AMI EI app by ChapsVision. Hashtags are a great way to Categorize information in a simple and flexible waybut also to quickly perceive trends, especially those that are automatically affected by your documents.
The concepts associated with a document make it possible to strongly enhance semantic content. These significant keywords or expressions allow both toidentify the content of a text, the links between documentsor even of spot trends. Concepts can be automatically extracted from your documents using Natural Language Processing (NLP) technologies.
Concept generation can also apply to a thesaurus (or knowledge base), which is a structured directory of keywords representing key concepts and terms in your ecosystem. The analysis of documents is not the most valued, because it allows them to precisely contextualize the analyzes requested and to precisely contextualize your searches.
AMI EI by ChapsVision It is a platform to allow you to properly structure your project, to contextualize the information and to enrich it with the memory of the company. Our team of consultants will accompany you during precise and rigorous framing workshops in order to lay a solid foundation for your project.
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