How to set up an influencer marketing campaign?

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Influencer marketing is a form of marketing that involves engaging thought leaders to help promote your product or brand. To set up an influencer marketing campaign, it is essential to go through certain key steps. Here are the details to know on the subject.

Start by defining your goals

influencer marketing goal

Before considering setting up an influencer marketing campaign, it is important to set clear goals. These will help guide the message you want to disseminate. The objectives are also very decisive in the choice of the influencer. Depending on the goal, you can choose from several influencer categories. A influencer agency could connect you with an influencer aligned with your goals.

Like the objectives of a traditional marketing campaign, your goals must be specific, measurable, real, time-bound and achievable. Formulating objectives for your campaign is also the possibility of defining the strategy to be adopted.

Establish your budget

After defining your goals, you have to think about the budget. Sometimes the budget stems from the goals you set for the campaign. It is an indispensable part in your influencer marketing campaign. Indeed, having a clear idea of ​​the budget of your campaign will allow you to better choose your influencer according to your needs and your means.

As such, if you have a modest wallet, micro-influencers will be precious to you. Conversely, you can use macro-influencers if you have an unlimited budget.

Find the right influencer

find influencer

To find a good influencer for your marketing campaign, there are two things to consider: the type of influencer and their remuneration.

Which influencer to choose?

There are a large number of influencers that you will be able to find on the networks. In this great variety of actors, you will have to take into account several criteria. To start, you need to find an influencer who is in line with the values of your company. Your reputation could take a hit if you choose an influencer who doesn’t share the same values ​​as you.

Then you have to take into account the community of your influencer. If you want your message to reach a large number of followers in the influencer community, you must take all the information on the influencer notoriety. This exercise will also allow you to find out if the influencer community has a center of interest in your product.

The influencer remuneration

The question of compensation usually arises after you have identified the influencer who will give visibility to your brand. The remuneration of an influencer depends mainly on the size of his community and the engagement rate of said community.. The average prices for influencer services are very uncertain. Paying an influencer can’t always be money. Indeed, you can choose to pay your influencer by offering him a product of your brand or invite him to an event concerning your brand. To set up an influencer marketing campaign, you need to set goals and a budget before you consider finding a good influencer.

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