You love your box. You have a business plan, a strategy and a source of communication, as well as a website. In addition to bringing visibility and showcase on the web, a site also acts as a place where supply and demand meet. It is also a real challenge for professionals. Do not panic, it is not as complicated as it seems to create one.
The pre-launch phase of the website
Before starting your business website, you can properly define your subject. It can be a showcase site, a means of disseminating information or even a new sales channel. According to these criteria, the technical aspect, the complexity and the necessary budget will not be the same.
Regarding your domain name, make sure it is relatively easy to pronounce, to remember and not too long to write. Well understood, it will reflect your professional activity and your company. Sometimes you even choose your name, that is to say, if you want to eventually reach a regional, national or international clientele, which can influence your domain name.
Next is the “content” part which directly influences the structure of your site. This is generally referred to as a site tree. The latter must, of course, be adapted to your objectives, your resources, your activity and of course, your target. This can be relatively static, especially if you want to make a showcase site, but it is always useful to move the content or, at least, to plan to have a newsletter for the current of your news. Allow time to regularly update it on your site. A regularly updated site will have all the more chances of emergence on search engines, and vice versa. It is essential to have an important visibility on the toilets. So use relevant SEO.
In terms of graphics, the site must be simple in the eyes of Internet users, favoring the advantage of ergonomics at first. Be careful not to put too many advertising banners that could scare away your visitors.
The creation of your website
Depending on your budget, you can hire a web developer. This person will usually take care of hosting the site for you. A host is defined as a lender who ensures that you pay them from your site accessible online. This solution is nevertheless quite expensive, just like the one that aims to call on a web agency. You can also choose to believe the site you are on, some plates allow you to believe for these euros from the moment you are a little resourceful. Another solution: create a blog using the platforms with features for more free limits.
Do not hesitate to use social networks and provide buttons allowing you to relay, for example, your content. You sometimes have the possibility of referencing your site on a page which informs Facebook for example. However, this requires additional time to manage the page (animate the account, get fans to subscribe (or make them like the page) but can be done in advance with certain tools such as Hootsuite for example.
Ideally, choose a responsive version so that it automatically adapts to reading on your smartphone, except that more than half of internet traffic is now done this way.
Certain formalities must be respected because they constitute legal obligations. You can sometimes display the legal notices of your site, namely: the name of the publisher, the name of the publisher’s contact details, the name of the webmaster, the number attesting to your registration with the CNIL (National Commission for ‘Informatique et des Libertés), and the note on intellectual property.
The fact of specifying these mentions has various advantages: respect the Law for Confidence in the Digital Economy (LCEN) and thus avoid sanctions for non-respect of the latter, protect your site (logo, image, text, brand, etc.) ) with the help of a paragraph on author’s rights and copyright, and inspires confidence in visitors to the site, the elements mentioned engaging from the creation to the site.
Contrary to popular belief, you cannot download the images you find on Google to put them on your site. There are some free image banks and others that are paid.
With a logic of finding prospects, it is more than legal to meet less to place a contact form or a page with your contact details. Visitors to your site are sure to find an interest in your products and / or services, and it is interesting to collect their contact details. This will build up a database. You can also use this method to go through a newsletter subscription request, fill out a quote, etc.
Other possibilities: online sales. The company’s logistics must be adapted in order to ensure deliveries on time. An order and payment system must be implemented. Anticipate in this case the management of your stocks in order to avoid possible ruptures or to be able to respect the delivery times, which would harm your e-reputation, and al thus to your image. An e-commerce site that remains heavier is generally an integral part of your team, a person capable of managing or calling on a service provider.