Social networks play a very important role in the inbound marketing strategy of companies, as they help drive traffic to your website and build customer loyalty. Of all the existing social networks, TikTok has positioned itself in recent years, despite its youth, as an excellent option for brands. In this article we explain why you should consider having a presence there and we give you some tips for integrating it into your marketing strategy. inbound marketing on TikTok.
The inbound marketing It is a method of attracting users who are in the first phase of the buying process and supporting them to the end through the use of non-intrusive marketing techniques. Implementing inbound marketing strategies in your business will help you increase visits to your website, increase the audience interested in your brand (leads), and ultimately increase your sales.
Benefits of TikTok for your brand
Since its international expansion, TikTok has held a better position in the download and usage charts, sometimes ranking as one of the most downloaded apps in the world.
Despite its short lifespan, this app has a few quirks that set it apart from its competitors and which, depending on your business niche and the audience you want to focus on, can help you promote your brand.
The key to reaching a young audience
TikTok is a growing app that can be great for brands targeting young people. However, despite the fact that the public between the ages of 13 and 24 is the main user of this social network, over time people from other age groups have joined and formed sizeable groups. For example, in Spain we find that between 1.2 and 1.4 million people over the age of 50 are TikTok users. And the millennial group is the second largest group. TikTok is therefore becoming more of a social network for all age groups.
Mobile Marketing Booster
Mobile phones have become a great advertising tool because the vast majority of the public has this device in their pocket. In fact, Spain is generally at the top of the ranking of number of smartphones per person.
Mobile marketing encompasses all actions and techniques aimed at appearing on mobile devices.
In this context, since TikTok is an application that is used on mobile by almost all users, this social network can be a very important element in your mobile marketing strategy.
Capacity for virality
TikTok allows you to bring out your most creative side and achieve great viralization through videos in which you convey your brand image in an innovative way. Authenticity and quality will be key to achieving this.
Tips for implementing your inbound marketing strategy with TikTok
If after all this data, you think that TikTok can be an excellent tool within your inbound marketing strategy, here you will find some recommendations to start this path and navigate it in the best possible way.
Study your target audience
Are your potential customers using TikTok? This is the first question you should ask yourself if you are planning to open an account not only on this social network, but on any other. Many companies believe that by being in more places they will get better results, but nothing could be further from the truth. There is no point in having a presence in digital spaces where your target audience is not presentit’s a better option to optimize your strategy and allocate your resources to places with potential.
In its origins, it is true that TikTok was only an application used by young people, but today that has changed. Despite the fact that, as we said, it is still a younger application, we find people from all age groups. Therefore, do not prematurely dismiss implementing a strategy on this social network if your audience is an adult, as it can greatly improve your inbound marketing strategy.
Optimize your account
If after analyzing your audience you have seen that it could be interesting to develop an inbound marketing strategy on TikTok, the next step will be to create an account in the application.
We recommend that if you are already present on other networks such as Instagram or Facebook, you try to use the same username so that it is easier for the public to recognize you.
When optimizing your profile, it will be very important that you take care of the aesthetics by adding an attractive description and an image that represents you.
Create your strategy
It’s time to design your strategy on TikTok. At this stage, looking at the competition can be very useful if you are not very familiar with the content that is generally shared on this social network. However, remember that, as with any brand on other networks, quality content will be key.
Do not forget that this network is based only on the video format and that dynamism and attention are important characteristics that will help you to position yourself.
Hashtags cannot be missing on any social network, and TikTok is no exception. Users search for content of interest through them, so they will help you make it easier for the audience who needs your products or services to locate you.
To choose the hashtags that really help your localization, we advise you to first make a intensive word research to see which your target audience uses the most.
rely on advertising
TikTok also gives brands space to advertise, which you shouldn’t rule out, as it can be helpful for your inbound marketing strategy. You have the choice between different options for locating your advertisement in the application and the price to promote It is generally similar to what is found in other social networks.
Develop influencer marketing
In the previous line, on TikTok, like other social networks, you will not only be able to index advertisements on the platform, but you will also have the possibility of contacting influencers to be ambassadors of your brand or collaborate with you.
Analyze your results
When you have been implementing your inbound marketing strategy on TikTok for a while, it will be important for you to analyze the results obtained. This will be the best way to know if your decisions are working or if they need changes. Analyzing the number of comments, likes and followers will be essential for this purpose.