Social media metrics allow us to know the success of a strategy, which is why they are such important data. But, among all, the perimeter is one of the most important, since it is used to know the number of users who have seen a publication.
There are two types of reach, paid and organic. Paid refers to that which is achieved through payment platforms or tools and as a result of an advertising campaign, while organic is achieved naturally, through shares or suggestions. But how do you increase organic reach in a social network as competitive as Instagram?
Tips to improve your reach on Instagram
Improving the reach on Instagram is essential to gain visibility, but given the competitiveness that exists in this social network, it is important to take into account the following elements to achieve this:
Engage with your audience with Instagram Stories stickers
Instagram Stories gives a lot of play because it lets you interact with audiences in very different ways across the stickers.
Thanks to the stickers you can launch questions, do polls, launch a countdown, launch a channel with Now you, ask for opinions or suggestions… Which makes it a way to encourage users to start an interaction with the brand and make them feel more united and connected to it.
Bet on humor and “memes”
Users also need touches of humor in their daily lives. memes can be a very good idea.
The main advantages of memes are that they are easy to create and generally generate a lot of engagement, in addition to being compatible with any type of sector. And best of all, the wittier and funnier you are, the more shares you’ll get.
However, depending on the tone used and the type of audience you want to attract, you need to assess whether it is appropriate content or not.
Create messages to record
Instagram allows users to save posts. This means that the content posted on the social network should be taken into account as much as possible, since the Instagram algorithm takes into account the actions of the user to display more or less of this content. So, in addition to likes, comments, and shares, getting users to save a post tells Instagram that the information in that post is highly relevant.
Publish informative carousels
Instagram allows you to add up to 10 photos or videos within a single publication, this is called carousel. This resource is very useful for changing vertical reading to horizontal reading, which is generally more appealing to the user; and create tutorials or give educational content in a much more visual way.
One of the main advantages of this type of publication is that if valuable content is provided, users tend to click save.
Include CTAs in your copy
The Call to action or calls to action they are a way to get the audience to perform a certain action. This means that you can get more post engagement or engagement just by including a CTA in the Instagram copy.
A CTA is considered a question, asking for advice or recommendations on a specific topic or, also, getting them to click on a link. What needs to be taken into account is that the CTA should be directly related to the published content, since it should invite the user to participate in the action instead of conveying that the only thing that is being pursued is d get feedback.
Show your face on Instagram Stories
Audiences like to know who’s behind an Instagram profile, so whenever possible, it’s a good idea to show up on Instagram. instagram stories. The stories can be used to explain anecdotes, give advice, report new products or promotions… Because it will be a way for the public to trust the brand more and to make them feel that behind it there is much more. than a logo.
Organize a raffle
In an Instagram strategy, you can also use the lottery. The chance of getting free products or services is always very tempting to the audience, so an increase in subscribers and interactions can be achieved in a short time.
The basic conditions to be able to participate in a giveaway must be: follow the account, leave a comment tagging another user and share the post.
Conduct FAQS sessions
Thanks to Instagram, stories can be made FAQ Sessions. It’s a way for the public to feel heard and above all an opportunity to help them resolve their doubts. Simply place a sticker on which the audience can write their question and answer as they receive it or make a selection if the number is too high, since some are likely to be repeated.
Go live in collaboration with other users
They are also very effective directly on Instagram, because thanks to them you can increase visibility and develop interactions quickly and efficiently, which leads to organic traffic growth. This is achieved, above all, by leading with other influential people within the sector to which they belong. Moreover, it is another way to show the public who is behind the profile and behind the brand.
Make collaborations on Instagram Reels
Reels have become a very popular format on Instagram, so you can also use them to increase organic traffic and engagement within the social network.
when you make one collab on Instagram Reels, the post will appear in both profiles with both listed as authors. This allows for sharing opinions, likes, and comments, which directly leads to greater reach.
Create reels with viral audios
Given its popularity, coils they can be part of the regular publishable content in the profile. The ideal is to be aware of trends and take advantage of viral audio to create videos that users want to share. The only thing to keep in mind is that you must record in vertical format and the video cannot exceed 60 seconds. From there, the more originality you add to the video, the more shares you’ll get.
Post when your audience is most active
Posts should be made during the days and times when your target audience is most active.
It is often said that users are most active on social media Monday through Friday from 4:00 p.m., although there is also a peak of activity at 9:00 a.m. However, depending on the profile of the audience you want to attract, there may be variations, so testing should be done until you find the best times to post.
Experiment with user-generated content (UGC)
To make users feel part of the brand, user-generated content can be used, which refers to that user-generated content. It can be photos, memes, texts, videos… Any content is good, as long as it does not harm the image of the brand in any way.
It is very common to invite customers to make Stories with the product by tagging the brand, which can then share it again.
Why it is important to have a good organic reach in social networks
Organic reach refers to the number of different users reached through a post. This means that organic reach is directly related to content quality, since unlike pay, it is naturally through shares. And the more shares, the more relevant this content will be for the Instagram algorithm.
This reach then leads to gaining visibility, which would result in more followers and, therefore, increased sales.
Of course, it is important to analyze what type of content has the most reach, as this will give us clues as to what interests the audience and what topics are best to post or talk about.