How to grow your business: Follow these 15 tips

How to increase your sales

#1. Build a sales funnel

The first way to quickly grow a business is to create a sales funnel. If you don’t have a sales funnel, you’re making a fundamental mistake. These help automate the business, scale it and grow it quickly.

It definitely takes work front end Yes background to develop, but after building it, the path will be easier. Sales funnels should be carefully conceptualized before they are created, and everyone is different depending on the type of business. In this phase, having a detailed business plan is much more important.

According to study MEC Momentum, 53% of consumers (over 100,000 respondents) say they have a very clear idea of ​​the brand they are going to buy before they begin the purchase process. And it is that at present, a simple criticism in Vogue magazine can provoke the direct sale of a lipstick via the Internet or a cosmetics store, without the customer having requested any information from the professional who sold it. This is an example of a customer who enter the end of the sales funnel and the trend followed by most audiences, more and more frequently.

#of them. Research the competition

When you enter a market and intend to offer a mass product, you must research your direct and indirect competitorsmainly at the level of the strategies of marketing digital, where social networks are essential.

How to do market research (market research)?

Today, doing market analysis is essential for brands to be successful over the long term. From product planning to customer needs, knowing what’s going on “outside” is key to charting your roadmap.

As the market is constantly changing, knowing how to surprise is essential to stay one step ahead of your competitors.

market research can be made from various tools and Software, given what we want to analyze. You can organize everything in reports or dashboards, like a data warehouse where you can extract information from different sources. Thus, you will get important conclusions for your business.

#3. Create a loyalty program

Loyalty programs are optimal for increasing sales. On average, it costs three times more to acquire new customers than to sell to existing customers. In other words, acquiring new customers is expensive.

Build a Loyalty program customer retention assistance, but it is also important in acquiring new ones. If there is a clear incentive to spend more money on your business, it will pay off in the long run.

Tips for entrepreneurs: Create an attractive loyalty program accessible to current customers and see how sales increase.

It is interesting, when choosing our niche, to take into account its presence in the market and the way in which we could adapt to it, for example the millennials they make up 24% of the population and are characterized by being semi-digital, hyper-connected, and having an open mindset and sociability.

A study conducted by Nielsen indicates that between 49% and 59% of millennials rate or review products online of your favorite companies. So in case this is your audience The ideal way to build loyalty will be to adapt to change. In the midst of the era of digital transformation, not being up to date and adapting to the demands of your market will keep millennials from noticing you. Pay attention to the economy and their tastes, they will appreciate your business presenting more than one purchase option.

How to expand internationally

#4. Identify new opportunities

Analyze new opportunities for your business based on knowledge and understanding of the demographic factor. Learn, from distribution channels to direct competition strategies, through foreign market analysis and other potential industries. There are always new opportunities that you can seize after properly performing an analysis.

Doing business abroad can be a real odyssey if you don’t know the country in depth. Indeed, we have seen several cases of companies that ended up withdrawing because in the countries where they operated there were problems of all kinds (regulatory, administrative, tax barriers, etc.). We discovered ten states that do something that seems essential to us: attract and help foreign entrepreneurs in your country.

#5. Use global platforms and the Internet

Whether you are an e-commerce business or not, it is important to use other platforms that help you complete your structure, such as Amazon Freight Services.

New technologies are there for us to integrate into our businesses. Technological advances allow us to identify the needs of our customers and put them within their reach. Having a presence on the internet and on platforms opens us up to the market in a direct and accessible way.

#6. acquire other companies

Sometimes acquiring other businesses is a quick way to grow your own business. You can find competing businesses that complement your business, using your acquisition to scale quickly. Search inside and outside your area to find potential opportunities.

#seven. International expansion

You can expand internationally? If your offering can be adapted to other markets, expanding internationally will be a quick way to grow your business. This will require some investment, of course. But by making decisions on an analytical basis and in the right direction, the potential benefits are enormous.

The search for new markets abroad is a form of internationalization, but it must be done according to a forward-looking strategy.

How to grow your clientele

#8. Create a mailing list

One of the most effective ways to grow a business is to build an email list. For this, it is important to use a Software RCMP (Customer relationship management).

It is important to keep a fluent conversation with customers. One option would be to send out bulletins or newsletters.

Here are some benefits of sending a Newsletter:

• It’s not a direct sales tool, but it can indirectly influence your subscribers.
• The users who receive the newsletter are your target audience. They have already been interested in your brand and have signed up because they want you to keep them informed of all the news.
• It can become one of the main sources of traffic to your website or blog.
• Shipping is free, so it may only take time to prepare. It is a marketing technique that does not require a large investment.
• They can be very useful for retaining your customers, provided you use them correctly.

#9. Diversify the range of the offer

How to grow your business through the offer? Try to diversify the range of products or services offered. What products, services or information can you increase your business? To grow, you have to think in terms of expansion.

Identify new opportunities within your market niche. What else can you offer your customers? Where can you add value? One of the ways to attract customers is through marketing.

A example of this is a bell launched by a razor blade company. In it, a series of commercials were made in which they joked that the blades are always kept in plastic boxes and you have to ask them to open them to buy them. “Looks like they don’t want you to buy blades,” the advertiser quips before urging to get some blades without as much “drama.” Within 48 hours of the launch of the first video, 12,000 people had already signed up for the subscription service. Within months, the figure reached 330,000.

#ten. Think about non-consumers

Segmenting fixed customers is a success, but what about customers who do not consume your product or that of the competition? Focus on identifying this market niche and working on it will be a success, provided that the customer’s need is well identified.

#Eleven. Bring back old customers

It can be much easier than finding new customers. Developing a plan for customers who once decided to bet on you to do so again can be a success. The simple act of establishing communication with them reminds them that one day we were there.

How to grow your marketing business

#12. Different methods

Using only traditional marketing takes away many possibilities of what a business could be. It is important to use both digital marketing and conventional advertising. consider the possibility of diversify marketing of our products will allow us to reach more market segments.

#13. create a community

Working in social networks and the digital environment allows create a community to interact with so that the people who integrate it remain active and loyal to your product. It is also a means of start getting visibility and increase the number of people who follow you.

How to grow for the future

#14. keep your gasoline and advance

You need to know at all times what is the next step you want to take by knowing what these possible scenarios will look like. Communicate your vision to customers and knowing how to constantly adapt it to the present will be your strong point.

#fifteen. Get the update

To complete the previous step, it is necessary to be aware of the latest trends. It may seem obvious, but it’s a time you need to include in your workday. networking, events, knowing the forums requires daily dedication. This way you can constantly innovate and stay ahead of the competition.

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