Conceived for more than 800 million users, TikTok has become one of the most popular social networks, where it has raised a lot of brands to include it within their marketing strata. Now, and in order for advertising on TikTok to give better results, many companies resort to brand hashtag challengea kind of return or challenge of hashtags with which brands can increase their visibility and reach.
What is a TikTok brand hashtag challenge?
The TikTok Brand Hashtag Challenge Its main objective is to make a hashtag go viral.
The brand, the influencer or the user that will initiate this challenge or challenge must appear in a video, which may contain a deposit up to and including no rating, accompanied by a hashtag. Then you must invite users to reinvent that video and share it using that same hashtag.
The more striking and original the content of the original video, the more likely users will be encouraged to create their own. On some occasions, prizes or some kind of reward are also offered to make it even more attractive and reach a larger audience.
Benefits of creating a Branded Hashtag Challenge on TikTok for your brand
The TikTok’s Branded Hashtag Challenge is a form of make users aware of an action and members of a community. In addition, one of the strengths of carrying out a strategy of this type in a social network like TikTok is that it makes participation very easy because creating a video and publishing it is within everyone’s reach.
This type of challenge alsoN is a way of getting the user to start walking through the sales funnel or go through the different phases or stages that comprise it. The most striking thing is that the Branded Hashtag Challenge is not only a way to make the brand known, it is also a way to increase engagement with it through the impact it generates.
Plus, increase organic visibility, which can go well beyond the campaign period. That is, video views can continue for several months, even after the campaign ends.
7 tips for a successful Branded Hashtag Challenge
We already know what it is and the benefits that this strategy can bring to TikTok marketing, but for it to be a success it is important to take into account the following:
naturalness: the content must be transmitted naturally at all times so that the user response is much higher and must be in line with the image and values of the brand.
Take the public into account at all times: whether the public gets involved more or less depends a lot on the relationship that exists between it and the brand, but you can also offer some kind of reward, benefit or access to some exclusive offer so that the diffusion and participation is greater.
Know the trends: you have to be up to date with the most popular topics and the type of publications that are trending and try to find those that can fit in some way with the brand image. Then it will be enough to create original content in the form of a challenge and based on that theme or idea.
originality: Although the content created is based on a trending theme or idea, you always have to give it an original touch that makes that video unique. This originality can be achieved from music and effects to choreography.
Add a tone of humor: if it is possible and the content invites it, you can add a little humor, which is something that, in addition to attracting the attention of users, makes the message arrive in a much more effective way.
make collaborations: Enlisting the help of relevant TikTok influencers, celebrities, or content creators can help your content reach more people. That yes, that profile must fit with the image and the values that the brand transmits.
Sometimes success is in simplicity: the challenge or challenge that arises must be accessible to the greatest number of people possible and must be able to be carried out in a simple way. This means that if it can be done at home and without buying anything, the better. The idea is to make it go viral, to make it easier for the audience.
If you create a video for TikTok taking into account all of the above, you will be very close to success, so remember to choose very well that hashtag that will accompany it and that will serve as a summary of the content. In addition, it should be tried in some way to be as related to the brand as possible.
Branded Hashtag Challenge samples on TikTok
There are several examples of Branded Hashtag Challenge on TikTok that have been successful.
Make a Wish Foundation
One of these campaigns was the Make a Wish Foundationdedicated to fulfilling the wishes of critically ill children under the age of 18, and Disneywho created the hashtag #shareyourears. For every shared post that had this hashtag, Disney donated $5 to the foundation. The result was a complete success, since 2 million dollars were reached.
Another success story is Peloton bikethat hanging the pandemic, and in order to promote exercise at home, created the hashtag #togetherwegofar that had to be accompanied by a publication in which the person practiced sports or fulfilled one of the challenges proposed by Marcos herself. .
These are just two success stories out of many, since you surely remember some viral choreography and where behind everything there was a brand. This means that, of course, the Branded Hashtag Challenge on TikTok is a great way to get to know or remind the audience that we’re still out there.