Shopify is far from one of the frequently cited solutions for e-commerce migrations. The purpose of Shopify is notably in charge of managing and creating an accessible online store with its biggest name. Choosing to set up a store with Shopify is a real advantage for entrepreneurs who want to relaunch their e-commerce adventures.
The steps to successfully creating a Shopify store
The Shopify platform, which has more than 800,000 active users, is one of the first references for creating an e-commerce site. Find out how to create an online store with Shopify?
The determination of the niche
A niche is an industry or category that you fit into. The choice of the niche is crucial, because it will guide the determination of the other elements: site name, theme, personalization.
Choosing the domain name
It is then necessary to choose a name for the store. You once therefore the opportunity to enter the name of your company. However, if the latter has nothing to do with your sales or your online business, it is better to choose a name that is easily recognizable or indicative of your activity.
Here are some tips to help you select a domain name: favor the .com extension, choose an easy-to-remember name, opt for a short name.
Once you have identified the domain name, you will need to register online and check if it is available.
Register on Shopify
For the creation of a Shopify site, you must create an account. To do this, you must visit the site and click on “Start”. Next, you’ll sometimes enter your email address, password, and store name. Then select on “Believe in your shop”.
The choice of a theme and its customization
Shopify offers over 150 different themes. Some of them are free, while others are paid. Paid (premium) themes are more customizable. However, if your e-commerce website creation project is relatively simple and somewhat complex, you can choose a free theme. By clicking on your favorite topic, you can get more information about your topic. You can also consult it directly. After choosing a theme, you can choose the “Add a theme” option if it’s free, or the “Add a theme” option if you’re paying. Then click on “Publish as my shop theme”. To configure the installed theme, click Customize. Moreover, you can inspect the items and customize them with your help.
Your Shopify store is here for now. You will have the pleasure of the content to personalize it. You need to create your pages, insert your logos, images, videos, blog posts and other things you choose. Therefore, you will sometimes prepare in advance:
- Your blog posts: In addition to talking about your products and expertise to your customers, posts can improve your SEO.
Setting up the pages
Now that everything is ready, you need to upload it to the site and create the landing page. To create a page, go to the dashboard and click on “Pages”. Then in “Add a page”. Fill in the page title and get the text I prepared for the place I reserved. Use the editor to organize the format and register. To make the page appear in the menu, click the navigation link, then click Footer. Then click on “Add menu item”. Replace the new name, select the created page, add and save.
Also Read: Shopify Platform Reviews.
Building collections and uploading products
In an online store, a collection represents a group of products or a range of similar products. To create your collection, go to your dashboard, click on “Products”, then “Collection”. Then click on “Create a collection”. You can believe as many collections as you want. It will depend on your sales and your business plan.
After creating a collection, you need to add products to it. Again, enter a title, product description, provided images, and any other details you may have.
These items must be provided:
- Media: videos and photos
- the price
- Delivery fees
- Variants: colors, sizes
- the collection
The configuration of other parameters
Your website is ready. But there is one essential element missing. If you want to sell, you have to get paid. Comment? So it’s time to build a payment system. To do this, go back to the dashboard and click on Settings. To configure the payment system, click Payer. By default, you see Paypal which I have configured. But at the very bottom you can add other options.
Choose what you want and click on it. You will be redirected to a page where you will enter a payment gateway code that only you know. To set up multiple payment providers, you must repeat the process. Following procedure to configure the other parameters. Go back to the page in question, configure your personal information, notifications, shop language, invoices, taxes, terms of sale, social security… Go to each module and make the necessary adjustments.
See more: How will I sell on the Shopify e-commerce solution?
Developing a marketing system
Here are some tips to help you increase traffic to your website and increase your sales.
- Social Network Marketing: target the social networks your audience is on: Instagram, Facebook, LinkedIn, YouTube, Twitter, TikTok… And post content there regularly. Interact with your audience, share, comment, like…
- Blog post: Content marketing is one of the best traffic generators versus your e-commerce site. Plus, it’s free. so make sure your blog post addresses a specific issue.
- Paid advertising: Even if the referral is free, it’s a great strategy, and it can take time. Well, I announced it pay off fast. It took some investment, but with the right approach, your publicity efforts paid off.