ICT Tac He undeniably occupies a position of honor in the current panorama of social media, with a strong upward trend especially his native digitali, since his identity card has registered a year since his birth between 1997 and 2012.
Se i Millennial amano consumes content, the Generation Z prefers to create contentand in this case TikTok, apparently as the best platform of excellence: video of 15-60 seconds, viewed without a continuità solution, which attracts the public with the propensity for binge-watching.
The American film industry has a strong social presence: not that it will be the colossi of cinema to understand how the mezzo can do raggiungere directly and giovanissimi, in particular enjoy humor and irriverenza.
Lionsgate (not solo) insegna come fare
Lionsgate Entertainment, (a US-based entertainment company that distributed the latest film from Peter Pascal, “The Unbearable Weight of Massive Talent”), posted a video on TikTok, which quickly went viral, in which the protagonist of the film, in a live stream, recorded “sono il papà dei papà”.
Ebbene, the comment section ricca di utenti che esprimono meraviglia circa il fatto che a clip del genere sia stata pubblicata sull’account ufficiale della compagnia.
“[…] It is a platform with its own language rich in authenticity” peak Marisa Listonpresident of Lionsgate World Film Marketing, “Poiché it our social team uses TikTok the way it’s used by my fan, it engages my followers and our brand gives potential fan boost.”
The strategy of far ricorso in a comedic vein is not certain for the company which has 4 million followers and 90 million in My Piace: one of the video parrots goes viral “Pinocchio: A True Story”with the trailer dell’attore Rive Paulythe voice of the Italian burattino, which uses a feminine spicy tone, as much as he makes it, in an attimo, LGBTQ icon.
The video, which has amassed over 6 million views, has garnered multiple comments regarding the effectiveness of posting the alternatively directed film.
The strategy of humor in his TikTok does not reign but only and in uscita: it is infatti also appreciated to evoke an effect of nostalgia for the old film, and to generate conversations about it.
One of the most viral videos è stato pubblicato sull’account della Universal Pictures: a music video with the song sottotitolata “We are cheerleaders” from the movie “Bring it on” Used in 2000, it became a great success because it was sottotitolato per la prima volta il testo della canzone, nonostante non pit una novità del botteghino.
“[…] Universal can talk about a writer’s day as something else, enjoying the movie people know and love” speculated alex sanger, Executive Vice President of Universal Digital Marketing, “[…] we can have a little fun irriverenti e lo-fi” Sanger continued, “Just a great post for me to see what ongoing and creative conversations are with my fan.”
ALONG THE LEGGINGS: TikTok Marketing: thing possono imparare i brand dal pubblico e dai creator
Perché essere irriverenti su TikTok aiuta
It is clear that TikTok seems to be the perfect instrument to communicate seriously, using less formal language and also its definitively formal channel. Ed è altrettanto ovvio che il target di riferimento sia la Generazione Z.
“[…] è a real way to connect with the public and have fun” underground Nikao YangHead of Media, intrattenimento e giochi di TikTok, “[…] If you’re trying to take advantage of TikTok to amplify your message by connecting with audiences, make a fan of it that summer to record and stream and your movie.
Not è un’alternativa agli altri social, but an instrument that allows less institutional communication, not because of this less efficiency, it produces an official record. There is an emotional and empathetic tone that clashes with the spirit of the consummate giovane.
ALONG THE LEGGINGS: Lasciare il lavoro è virale: Gen Z festeggia il licenziamento sui social
Advertising that does not disturb
Another important aspect that increases the film industry’s impression of emphasizing its own marketing on TikTok, is the effectiveness of public content. Gen Z is willing to access and post messages on TikTok, but unlike other social media, public content is part of the video, and they are not immediately recognizable.
The community can offer a senza coinvolgimento pari agli insertion, “[…] Industry if it is oriented towards the noi perché sanno que abbiamo questa ambita fascia di consumer di cui il settore ha bisogno, por far crescere la comunità dell’intrattenimento e per far crescere l’industria”commented the anchor il Responsabile del social.
Universalad esempio, took advantage of the power of social with a successful campaign per pubblicizzare il film “Fast and Furious 9”with an exciting video in which the creator participated Daniel Mac enter all stars Helen Mirrenwhich has over 46 million views.
Perché the pubblicità your TikTok works?
Simple, I chiarisce in pocket word one of the main tiktoker, green juju (alias @straw_hat_goofy), sopranonamed “il ragazzo del cinema”, who in a short time, alone since the beginning of 2020, has been riuscito a raggiungere 3 million followers showing his opinion in fatto di cinema. “If you claim your TikTok as a real person who only thought about their movie, because the person will not feel and you will think about their particular movie in arouse […] sow less advertising” confirmed Green, that vanta collaboration preziose come Sony, Google and Hulu.
Yo native digital We participate in the creation of content, we co-create it, we share it, and we unwittingly achieve free, fast and sustainable propagation, in a way that the industry does not do alone.
Si rinnova così quell’abusato concetto di “prosumer” (produttore-consumatore), coniato da Alvin Töffler negli anni ’80, when the consumer is affected by the market in active mode and began to feel his own voice.
And for the moment, according to the word of the vice president of TikTok, he enters the cinematography sown by the strategy of the producer.