Hooked: How to Build Habit-Forming Products

No Comments


Price: $14.99
(as of Dec 01,2021 13:16:41 UTC – Details)


Revised and Updated, Featuring a New Case Study

How do successful companies create products people can’t put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

Eyal provides readers with:

• Practical insights to create user habits that stick.
• Actionable steps for building products people love.

• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.


From the Publisher

hooked,motivational books,management books,psychology,leadership,leadership books,marketing bookshooked,motivational books,management books,psychology,leadership,leadership books,marketing books

hooked,motivational books,management books,psychology,leadership,leadership books,marketing books

hooked,motivational books,management books,psychology,leadership,leadership books,marketing books

hooked,motivational books,management books,psychology,leadership,leadership books,marketing books

hooked,motivational books,management books,psychology,leadership,leadership books,marketing books

hooked,motivational books,management books,psychology,leadership,leadership books,marketing books

hooked,motivational books,management books,psychology,leadership,leadership books,marketing books

ASIN‏:‎B00LMGLXTS
Publisher‏:‎Portfolio; 1st edition (November 4, 2014)
Publication date‏:‎November 4, 2014
Language‏:‎English
File size‏:‎17871 KB
Text-to-Speech‏:‎Enabled
Screen Reader‏:‎Supported
Enhanced typesetting‏:‎Enabled
X-Ray‏:‎Enabled
Word Wise‏:‎Enabled
Print length‏:‎256 pages
Lending‏:‎Not Enabled

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Subscribe to our newsletter!

This form is currently undergoing maintenance. Please try again later.

More from our blog

See all posts