You’ve probably seen a section called Discover on the main screen of the Google mobile app. And you have noticed that it suggests information of interest to you. Nevertheless, What is Google Discover? Can you use it in a digital marketing strategy for SEO? We are going to talk about all this below, so do not miss it.
That’s not all, I will also explain what it is for, how it works, how to activate it and, most importantly, how to appear in Google Discover to boost your visibility in the search engine.
And so that you are also aware of the results of your strategies in this section of Google, we tell you how to measure the results.
Thematic menu of the contents
What is Google Discover?
discover google it is a function by way of feeding suggested content according to your browsing history and your interests, which is incorporated into the Google application. The idea is that you do not have to perform a search as such to find new interesting information.
In short, as a kind of Google News, except that it doesn’t only include news, but also informative articles, step-by-step tutorials, current events and old posts that also rank well in their respective topics.
The suggestions are accompanied by an image, the title of the post, the name of the source and its respective link to the article.
Here’s an example:
Depending on the Google app, Discover has settings for general customization and for each result or suggestion (we’ll tell you how to do that later).
In principle, this is not available for iOS devices, only for Android smartphones. Later, electronic tablets were added and the “manzanita” company was also born.
How does Google Discover work?
You already know that Google does not fully disclose the function of its algorithm, as it is used as a list of parameters that it uses to recommend content.
for long, There is no 100% specific answer on how to suggest content..
However, there is much that we can determine ourselves to decide what information will be shown to us.
The first thing is that we can choose what content to receive and personalize it.
We also determine whether Google Discover is active or not (below we tell you how to activate it).
The rest, Google’s AI does for itself, for this it uses the permissions we have given it such as search history, preferences in associated applications, Gmail inbox, searches in Lens and in Alerts .
This not only applies to themes, but also to fonts. That is, Google know which pages you prefer.
It is also capable of distinguishing the period of time that is acceptable to usoh sea, what if we like him that contains most recent or if we accept the oldest.
What is Discover for?
From a general user point of view, Google’s Discover is very useful for receiving information that usually has to be saved to write on the boat or dictate to the assistant.
But for SEO and digital marketing it also has its good applications, as we will see now:
1. It gives you an idea of this topic to continue working on
If one of all the contents appears in Discover, but it is marked by the Google algorithm you have prioritized yourself for a specific audience.
This can happen including yes you are not one of the first in the SERP, and it is that, depending on the user’s preferences, you could skip many positions.
2. Improve the quality of your content
See that a topic or keyword is relevant to Google Discover, It inspires you to continue subscribing related content on your website.
Also, to cure or improve it, perhaps by updating the data or adding new information that complements what already works.
3. Reach the right audience
Working so that our content can be recommended is very useful to reach the target audience.
It is especially important in the case of eCommerce, since we do not always manage to position your keywords well within so much competition.
4. You can see what the competition is doing (or has done)
See what Google Discover recommends from the competition, indicates what topics you can attack so as not to be left behind; either from what was already published a few months or years ago (and that for Google it is important to recommend) as the most recent.
5. Find out what’s new
In this case we will use it as a water user, marking the topics that interest you to receive the latest news and stay up to date.
In this way, you can prepare as soon as possible to add to your blog or website and be among the first to publish.
How to activate Discover on Google?
Take the option to activate or deactivate it at will. Although it is activated by default on most devices, whether they have already been incorporated into the Google application or we download them later.
In any case, you can follow these steps to control its operation:
- open the google app (in case you haven’t downloaded it you have to do it first).
- Tap the account icon that appears on the top right (If you do not yet have an active Gmail account or related to the device you use, the More option appears).
- Enter the section Settings or Settingsdepending on the device and version you use.
- Select the ticket General.
- scroll down to option Discover and press on the switch next to it. If it appears in gray, it means that the function is turned off; if it’s blue, it means it’s on.
You can’t do these steps from another app’s browser, even if you open Google’s browser in that app.
In fact, not even Google Chrome gives access to the activation or deactivation of Discover, we can only customize the results from the more option that appears next to the title.
Once you have it installed in your mobile’s browser, it’s as simple as going to the Settings wheel and “activating or deactivating” as you please.
How to appear in Google Discover?
There are a couple of things you can do to make Google consider them viable to show you in Discover.
Although I will tell you how to improve your content, it cannot be said that it is pure and hard SEO, since you are not in control of whether or not you are indexed for this section.
That said, you can take these actions to increase the chances that you have appeared in this feed.
1. Actions to appear in Google Discover
- Create quality content for the userthat is, serving their needs both by providing useful information and by using the appropriate extension.
It is also a good idea that a combination of current content with permanent or imperishable, in this way, increases the usefulness of the information.
- That your content takes at least 16 months to receive a minimum of visits.
- Sign up for Google News content policies.
- Wear high quality images and give permission to Google for its use.
- That our pages are loaded with AMP, so that they can be loaded on mobile devices quickly (Accelerated Mobile Pages).
- Use different formats (audio, video and text) in the contents, this serves to adapt to the preferences of the target audience and to offer variety in the results.
2. Other strategies to consider
»Use quality external links
Also, it must be said that some other SEO strategies can help us add value to our content.
One of the elements is the number of backlinks that we have in each result, this offers navigability to the user and is well seen by Google.
»Work your social networks
Likewise, heas interactions in social networks that register the page have an extra valuebecause it is considered to be of quality because it promotes participation.
To do this, you have to include the respective share buttons and use good calls to action (CTA).
»Take care of the usability and experience of your users
All aspects of usability and navigation must also be worked on, since Dwell time is one of the important factors for a result that stays on Discover.
Once we do this, we can only wait for Google to add us to the feed.
It is necessary to have patience and be aware of the details that we can improve, thus increasing the chances of being included.
Here the surveillance of the competition that does appear in Discover is very useful, so we will have an idea of what we can improve.
Recommendation: avoid clickbait or click bait, since fanciful or alarmist headlines are not included, and even penalized.
Yes, you can work on your titles to make them interesting, using copywriting as the main “weapon”, but always be careful not to seem too enthusiastic.
How to measure the results of Discover with search console?
In order for you to see how effective your content is on Google Discover, This function has a section within Search Console in the queue to consult the meters of impressions, total clicks and the average (CTR).
To be able to see it, the content you publish must receive a minimum number of impressions, otherwise it will not appear.
what’s more, this report includes metrics from Google app and Chrome combinedsomething that can be seen from the beginning of 2021.
When the report is opened in Search Console, if a line graph by date dies to us, it indicates the specific metric we’re looking at.
You can also see the totals at the top of the graph. To see the next one, just click on it.
It is possible to group the data filtered by pages, day, type of appearance and country.
This option appears below the chart, and it lists the top three metrics (clicks, impressions, and CTR) for each parameter.
It is not necessary for the comparison of the difference between groups and for the results of the most important results of the content.
By default, the Dates value is set to the last 3 months, but you can modify it in the icon that appears at the top of the form.
Enter the period to consult and the data will be updated.
For further customization, there is an option to add filters next to the date, which you can edit and remove whenever you want.
In most cases, the formless includes the option exportwhich allows you to download the data from the tables and the graph.
Knowing what Google Discover is may not seem so essential for SEO or marketing strategies, but the truth is that they can give us a good pushespecially with regard to the conversion and capture of leads, which sooner rather than later become customers.
Also, it can be very useful for us to receive notifications about the topics that interest us as content developers, or simply to monitor how our market or niche is moving. This without having to overload our inbox with email Alerts.
Using this Google tool is a good alternative to give content visibility.
It is true that we cannot control it completely, but we do make an effort to achieve that extra well-qualified traffic.
Do you already know all the functions of Google Discover?
What results has it given you?