Google has expanded its ‘All In’ marketing toolkit to include more accessible marketing information, to help ensure that advertisers consider accessibility in their outreach efforts.
As Google explains it:
“People are exposed to about two million ads a year, but many say they do not see themselves or their community accurately represented in them. Everyone deserves to feel a sense of belonging. As marketers, it’s our job to make sure the stories we tell are fully inclusive. This also means making our marketing accessible so that all people with disabilities, 15% of the world’s population, can access and fully participate in our content, products and experiences.”
Google’s All In minisite includes a variety of useful tips and notes on how to maximize inclusion in your marketing approach, across various categories.
Each segment provides an overview of key accessibility considerations for that audience, which have been developed in partnership with disability inclusion experts and influential industry organizations.
Google has also now partnered with more organizations and groups to include even more perspectives and insights, and help ensure marketers understand key considerations.
It’s a good resource, with a range of valuable and practical tips to help improve accessibility in your campaigns, which could play a key role in maximizing reach and community.
It’s worth considering in your strategic planning – you can check out Google’s ‘All In’ minisite here.