Google Ad Manager brings new tools to video campaigns

Have you ever launched a Google Video Ads campaign? It’s one of the most cost-effective ways to build brand awareness and reach new audiences.

If you want your content to be seen by more people faster, a video ad campaign is definitely something you should consider including in your tactics.

Now, what was already good has become even better.

Google Ad Manager recently announced a new set of tools to save time, manage video streams, and increase video revenue.

If you’ve ever struggled to collect performance data for programmatic and video ads, this update is for you.

And if you’ve never run a video ad before, now’s a good time to start.

In this article, we will cover the details of the recent update and how marketers can use it to their advantage. So keep reading!

What changed?

The main purpose of the upgrade is to help you automatically discover new opportunities, manage all your video streams flexibly, and ultimately increase your video revenue.

Before, this involved a few manual tasks. Now, Google will simplify the process to automatically discover new knowledge.

Google Ad Manager has released four new tools/updates, divided into two sections: Programmatic Video Health Analysis Tools and Real-Time Video Reporting.

Let’s learn more about them and why they are important.

Programmatic video tools for health

Save time by highlighting opportunities you may have missed, as soon as you log in to your account. This detailed information can help you determine why certain inventories perform better than others in auctions.

• Programmatic video signals: will show an overview of the performance of your specific video inventory. The signals it reports on include viewability, app or web domain name, and audience information. These dimensions make it easy for advertisers to increase their revenue by identifying where they can improve these metrics. Globally, publishers with high programmatic inventory signal coverage see an average 25% increase in revenue over inventory with low programmatic inventory signal coverage.

• Video ad serving (VAST) model errors: use automation to easily view the number of bugs in your video inventory. It also shows which line items are causing errors. Previously, this involved a lot of manual work in several video-specific reports. Now you can even sort the line item list to find the errors with the biggest impact on revenue. By displaying this useful bug information at an early stage, the VAST bug report card can help you increase your revenue by fixing misconfigured configurations or faulty builds.

Real-time video reports

Identify and fix issues faster with new reporting tools. Real-time video reports for Ad Manager lets you run a report to quickly see if ad opportunities for a video event are missed due to issues with a creative/delivery, ad unit, or asset. specific campaign.

• Google has increased the availability of historical publication data by 10 times, according to the company: this improvement has reduced the time required to access performance data to less than 2 minutes.

• YouTube ad serving tool: You can test showing real-time ads on YouTube inventory. You can see data such as: ad requests, key values, and winning line item details. Less downtime means more revenue.

Conclusion: automation and data are the recipe for success

New automated solutions and faster reporting tools give you the time and space to optimize your campaigns and get even more results with Google video ad campaigns.

That’s what good products deliver: less manual work and more information so you can focus on growing your business.

Videos are growing exponentially as a trend for content creators and marketers. TikTok, with its short video background, is one of the fastest growing social media platforms today.

Instagram has caught on to this and announced 60-Second Stories in November last year to follow the trend, and even Google is already working on ways to show short videos more often in search results.

Therefore, bringing more tools to drive results with video ad campaigns is in line with current user trends as well as Google’s strategies. And having them available is a great advantage for advertisers.