I told him I want leaders to experiment on social pressure issues, while marketing advises it. In this podcast, I address the expectations of your market on your prescription communication and that of your employees. I’ll give you some tips on how to get there.
According to PR Daily, 93% of consumers are chat-friendly if they agree with a CEO feeling pressured by social pressure topics.
While 83% of marketers are of the opinion that they are no good at their old controversial topics.
Here, marketing and communications seem to miss an essential lever in their communication 😉
Leaders speak up! And tell your marketers I left him wishes.
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Today, everyone has the means to express themselves, better or worse, whether they like it or not. Spokespersons for your company are multiplying.
As for the staging, you are caught between two fires…
- …. on the one hand, to avoid possible damage to the brand image, if everyone starts to express themselves haphazardly…
- …. and on the other hand, you can imagine the positive impact of a company in which 100% of the employees experience themselves on the web and relay its values and cells of your company.
You then want to express yourself in a fair and positive way
I am a proponent of a positive use of social media. Everyone can encourage progress, change, make our world a better place. For me, it’s up to you to choose how you want your exhibition to unfold: use social media or your communication to encourage positivity or diffuser of negativity.
Each of your publications on the web has its own weight and energy. I talk about it in an April 2021 episode on energy in your publication.
The right questions for your spokesperson
Social media offers everyone the opportunity to become a spokesperson.
And to carry his word, you have to put your finger on his truth and his voice. It is both a work of personal branding and communication strategy
- Who am I ?
- What do I have to say?
- Where am I talking about?
- Who did I talk to?
- What is the best company in the world?
- How far do I dare to go: personally and in what context can I do it while remaining respectful of my employer?
- Is this already a problem, what are the risks, for me and the company?
What if your whole company started expressing itself and communicating?
As a boss or leader, you certainly have three to send the floor, because any business definitely needs press, visibility. So yes, it would be great if the whole company got involved.
More comments give them a direction, without imposing it, without repressing? How do you provide a framework for casting their voice on their personal accounts that are so easily trusted to your business?
Here are 4 tools for leaders to require their team in their media and social exposure
1. Informant and Elder
You collaborators, you actors, you are the first stage and you are now certain of it. remind them of good practices for using these tools and link them with your positioning and your values.
of them. Encouraging
Have a minimum framework of use, recall the rights, duties and responsibilities of employees. Adopt an encouraging and supportive wording (in the main trainings, grids and guidelines are the best).
3. Look at the example
By exposing and exposing you as an inspirational leader, thank you for your personal brand image, even if you have a strategy for your company’s voice. And if necessary, have someone accompany you.
Four. Share experiences
You on board. Tell about your first steps, your thoughts. You can invite one of your CoDir colleagues to do the same… Ask your collaborators for feedback or what they would like to read from you. Ask them about their own experience. Mentoring, parole circle, any method: open to sharing, experimentation, learning and improvement.
There you go, the ball is in your court.
recoil. To breathe.
Take action now to support your multiple spokespersons! What if, you are looking for ways to set up such a process of expression?
I help you take your voice and decline in your content strategy for your own personal brand or for your business. Let’s talk about your need to organize the expression of your spokespersons over a coffee.
