The opening rate
It is the ratio between the number of openings of an email and the number of successful emails within the framework of this same operation. Among other things, it allows you to detect wear and tear phenomena in your receiver base, but also to test the content of your subject and sender fields. This indicator has recently become less relevant with the deployment of iOS15, which limits the tracking of email openings among users of Apple products. For more information, you can read our article on How to deal with iOS 15 and its tracking policy.
Average opening rate: buy between 30 and 40% depending on the sector of activity
click through rate
It is the ratio between the volume of clicks and the volume of emails about it. The click rate allows you to know the responsiveness of recipients to your message (attractive graphic design, relevant content, multiplicity of links).
Average click rate: buy between 1 and 5% more varies depending on the sector
It is the ratio between the name of the e-mails sent and the name of the e-mails actually delivered. I let you know if you filter the messages sent, carried out by the FAI, with an impact on the good reception of your emails.
It is the ratio between the name of clickers and the name of openers. Example: a responsiveness rate of 15% means that 15% of people who open their emails click on the message. This rate allows you to assess the relevance between your encryption and the content of your email.
It is the ratio between the name of the clickers on the unsubscribe link and the name of the successful emails. It indicates the interest shown in the marketing campaign concerned. This rate may be higher the first time a collected database is used.
Average churn rate: buying between 0.1 and 0.2% more varies by sector
Thanks to the statistical reports of emailing campaign tools, you have many marketing performance indicators to measure the different actions and interactions directly related to emailing, such as those seen above.
More than 85% from home, an e-mail campaign is sent during beach hours with high reactivity (morning from 9 a.m. to 11 a.m., night from 2 p.m. to 6 p.m., night from 8 p.m. to 10 p.m.). Lords, 40% of opens and clicks will be made in the first 3 hours Following shipment.
To go further, and discover other essential indicators, ChapsVision offers you a White Paper detailing the main KPIs of your emailing campaigns.