A good product does not sell itself. It requires marketing. There are companies that spend their efforts sacrificing in product quality.
I just watched one of my whiskey videos before writing these lines. The protagonist was one of the main youtubers in this world. He was talking about different well-known products in the whiskey world. It was a slightly different video from the ones he usually makes where he was complaining about the drop in quality of some well-known Scottish brands. It was a message or rather a reminder of what had made these brands great in the first place: product quality and not pretty packaging.
It’s a good general reminder to all of us that we’re in the business of making products. I have always said that a good product does not sell itself and it is something that I continue to think about. At the same time, one thing must be clear. If your product is not up to par, you only get one thing. Good marketing will make the consumer realize before what is not up to what it promises.
If you move on Amazon it will affect your ratings. The user does not forgive. A bad experience is expressed very quickly. As a seller on Amazon, it does not affect your reputation as quickly as a seller. You remove the product and start over. If this happens in your own store, your entire reputation will be affected. So don’t mess with this.