The tools to analyze the results are essential, but you should know that there are differences between Google Analytics and Analytics 360. And it is important that you know them, as this will help you define what is best suited to the campaigns you need to study.
Although both belong to the Internet giant, each one has different ways of doing their analysis. HAS When selecting the one you want to use, you should keep in mind several factors related to the measurement. But in addition, you must evaluate if you have the budget to pay for the 360 tool that is paid.
Well, it is true that there are differences between Google Analytics and Analytics 360, but this does not mean that one is bad and the other is good. Each one has its pros and cons, you just have to discover them individually. This gives you the possibility to work with the one that works for you.
Main differences between Google Analytics and Analytics 360
The time has come for you to know the differences between Google Analytics and Analytics 360. In this way, you will be able to make a choice based on relevant parameters that help measure the results of your campaigns:
1.- Software versions
Google Analytics is the free monitoring and analysis tool for websites and applications offered by this giant. It makes it easy to set up and integrate with other services like Ads and Search Console. It allows you to track the profile of who accesses your site, most visited pages, conversions, devices, cities and many more.
While on the other hand, Analytics 360 is a paid tool that covers the measurement needs of large advertisers and agencies with more customizations. Thus, it allows for greater scale and enterprise-level support. So, It is recommended for companies that manage a large amount of web page data and a high number of visits per month.
As you can see, one of the main differences between Google Analytics and Analytics 360 is that one version is free and the other. In addition, each one has a distinguished scope and capacity at the level of monitoring and analysis.
2.- Search analysis
With Google Analytics you can identify the internal query parameter of the bus, one of the data that you use in the form. Keep in mind that if your site allows users to refine their search terms, you’ll also be able to include this information in your reports.
In them, you will see the keywords that users are searching for and the associated metrics, as well as the pages from which the searches originate. additionally, the percentage of search outputs, which indicate the number of searches in the event that the user left your site, without clicking on the results pages.
For its part, Analytics 360 will help you manage your bus campaigns in various media and buses. In this way, you gain valuable information and can use it to make better business decisions.
Thanks to up-to-the-minute data, it provides a huge advantage to your search campaigns. Also, use Smart Bidding to improve performance. The big difference is that Analytics 360 turns data into action.
3.- Conversion funnel
When it comes to conversions, go straight to custom funnels. Here another of the great differences between Google Analytics and Analytics 360 stands out, since the free version of this tool does not allow this customization. However, Google Analytics 4 does allow you to analyze the conversion in detail and in a flexible way.
Now, in Analytics 360 it’s one of the most important features. Its very useful for those who use them as a main tool in the analysis of the customer journey. With a custom funnel you can add or remove steps, making it match the actual customer journey as closely as possible.
It gives you five available steps and five different rules to modify them. Each step can analyze for bottlenecks and roadblocks, or test how certain pages make the checkout process easier or harder.
4.- Data update
The time it takes for the tool to process the information interaction is key, this is known as data update. In standard Google Analytics this process can take less than 24 hours, better than in Analytics 360 Loss guarantee in less than 4 hours for most reports.
Keep in mind that this is a feature of great relevance for projects in which immediacy is essential for decision making. But you need to know that there is data that is not included in the Analytics 360 data processing service level agreement:
- object dates.
- Data import.
- Unsampled, scheduled, site velocity, and flow reports.
- Custom tables.
- Real time.
- Models of allocation and multi-channel funnels.
- Bigquery export.
5.- Integrations with other tools
There are integrations with the rest of the marketing products, which are available for some versions like Data Studio, Optimize, etc. However, the available native data integrations are different. Analytics works with Google Ads, Adsense and Search Console.
The previous three also sounded by Analytics 360, but in this case, it includes four more: Ads Manager, Display & Video 360, Search Ads 360, and Campaign Manager 360.
Regarding native remarketing integrations, they also highlight the differences between Google Analytics and Analytics 360. In the first case, only Google Ads is present, while in the second, it includes this and Display & Video 360.
And the integration with Bigquery is only available for 360, which is a plus at the moment of being able to have additional information through analysis based on SQL queries. Likewise with Salesforce, which allows Have the CRM data for advertising segmentation and optimization.
6.- Custom views, dimensions and metrics for property
Other differences between Google Analytics and Analytics 360 will be the views, dimensions and custom metrics. These are key data for the analysis of the campaigns they carry out, so they must know the capacity of each version.
If you want to work with Google Analytics, You should know that it has a maximum of 200 views and 20 dimensions. Also custom metrics. In the case of Analytics 360, you can also customize the metrics, but it has a bonus of 400 views and 200 dimensions.
Consider that with the paid version of accounts with more flexibility in collecting personalized information. Likewise, it is excellent when managing permissions to access data that have a broader view structure.
7.- Unsampled reports and custom tables
Also unsampled reports and custom tables are part of the differences between Google Analytics and Analytics 360. In the page version, those that exceed 500,000 sessions; in Google Analytics where you have more than 100,000, depending on the number of additional parameters.
You must have present that Analytics 360 has a technology of 100 million sessions more elusive. Additionally, you can download any report in an unsampled format, up to 3 million rows. While Google Analytics only has capacity for 50,000.
An alternative is to create a custom table for ongoing reports for which you want to see unsampled data. Or you can also Using the Google BigQuery integration to create information that requires an SQL request.
It should be noted that you have the possibility of having up to 100 custom tables in Analytics 360. And, in addition, up to 1 million unique rows in each one.
8.- Attribution based on multichannel funnel data
Google Analytics gives you basic allocation models on positions or settings, but Analytics 360 also offers basic allocation on data. the latter brought a broader vision, because it is based on models generated from the account data.
This gives the opportunity to assign a value to marketing touchpoints. Taking into consideration the impact of the investment on the configured conversion metrics.
9.- Visit limits
The visit limits are also different, in Analytics 360 it is higher than in the free standard version. in fact, it allows about a billion visits per month, and more if an additional fee is paid. This compared to just 10 million from Google Analytics.
However, Google Analytics has come to advertise itself and give you some options to resolve the situation:
- Compare Google Analytics 360.
- Send fewer visits.
- Track apps with Google Analytics for Firebase.
Please note that if you exceed the steeltos limit in Google Analytics you may not be able to access the information. In addition, you can also stop processing data beyond that limit. This is why many companies opt for Analytics 360.
As you can see the differences between Google Analytics and Analytics 360, you will find these marks. Therefore, you must evaluate very well what your business needs, in order to then be able to select the plus option for monitoring and analyzing your campaigns.
And if you want to complement the tool with effective strategies, in Antevenio We have extensive experience as a Digital Marketing agency. We have all the services you need to develop your marketing, advertising and social media campaigns successfully. Talk later?
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