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Content Manager at @FromDoppler. Lover of reading, maté, the practice of yoga and nature.
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Do you want to improve the experience of your customers? On this occasion we are sharing with you a new Feature that will allow you to create and connect different branches of the automation flow in a much simpler and more efficient way. Let’s see what it’s all about!
Save time, optimize your communication and generate more sales
Communication between brands and consumers leads us to integrate automated operations and simplification in the management of actions and tasks. We need to manage more and more channels, offer personalized experiences and respond to the immediacy that users expect. In this case, the Marketing Automation can benefit your business to integrate your communication channels with your contacts, reduce your task management time, provide personalized experiences to each user, sell more and save time.
In addition, before automating your messages, it is important to know the Customer journey map of your Users. What is it about? It’s the path a potential customer takes from the moment they discover they have a need until they complete the purchase of your product or contract your service. What serves as a key element for generate brand value for your customers.
Compared to this type of omnichannel communication management, you will be able to set up a new Feature that we launched: the ability to connect different branches of the Automation flow. Awesome, right? Let’s see in detail what can be done and what are its advantages.
Boost your automation flows with the new login feature
With this Doppler feature, you will be able to schedule automatic mailings that are performed when certain criteria are met, so you can customize mailings based on your users’ behavior, demographics, and interests.
In addition, with the implementation of Automation in your Email Campaigns, you will be able to perform certain automated and planned actions, such as: welcoming new Contacts who join your Lists, greeting them on their birthday, reminding them of the dates due dates of invoices or changes, sending new products or promotions based on those that the user has already seen or purchased, among others types of automation with which you can enhance the power of email.
Some of the advantages of this Feature they are:
- Connect the different branches of the flow.
- Define the steps to follow in the flow after the fork, without having to duplicate the branches.
- Create faster, more efficient flows.
- Optimize the time in your creation of these tasks.
- Improve the performance of your campaigns.
- Save time that you can spend on other tasks.
With Doppler, you send the right message at the right time. Create your free doppler account. You have unlimited sending to 500 contacts for 90 days!
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