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SONCASE method: encourage action by analyzing customer needs | Wearethewords

The SONCASE method is a repertoire of seven primary needs, rational or irrational, to be taken into account in developing your brand…
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8 SEO best practices to optimize your URLs | Wearethewords

The URL (Uniform Resource Locator) may seem less important than Meta and Title tags. Yet Google talks about the importance of using…
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7 Google operators you need to know to refine your searches

Over-information, infobesity… there is no shortage of terms to designate the plethora of content available on the Web. Does sorting through thousands…
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6 Tips for Writing a Compelling Introduction | Wearethewords

Writing a compelling introduction is not the icing on the cake. On the contrary, it is an essential element of the show:…
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What is the impact of broken links on SEO? | Wearethewords

When visitors click on a link to your site or from your site, they expect to see certain content once they get…
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How to choose an SEO tool? | Wearethewords

When looking for a paid SEO tool, you are faced with a multitude of tools and features. Therefore, it is often complicated…
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Marketing Strategy: These 5 Mistakes To Avoid | Wearethewords

In marketing strategy, nothing is won and nothing is lost in advance. But for your next campaign, absolutely avoid these 5 mistakes.…
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How to manage the news in your editorial calendar? | Wearethewords

What place to give to the news in its editorial calendar? For a subtle balance between responsibility, transparency and integrity. This summer,…
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See, think, do, care : le tunnel de conversion made in Google | Wearethewords

Thinking about audience, not business objectives: in short, this is the see, think, do, care approach. No more linear conversion funnel, hello…
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Google is changing the way it generates headlines in the SERPs

The headlines in the SERPs are what the Internet user looks at first to click on a page. Now Google has a…
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