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Food: product selection criteria vary greatly from one department to another

Prices, promotions, brands, product composition, sources of influence ... you don't choose a pack of beers like you choose a frozen product…
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What are the levers of attachment to fashion brands?

If the French are overwhelmingly convinced that designer clothes are of better quality, they are even more likely to find that there…
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Create a Brand Experience That Lasts

It’s time to get together. Again. Whether you’re hosting a company picnic, a sponsored golf event, or finally participating at a trade…
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Summertime Swag | Pharm Fresh Media

Searching for the most unique and functional summertime swag for your next event? Look no further. Whether you’re hosting a tailgate party, a…
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