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Category Archives: Print Media


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Ways to Use Print Advertising to Engage a New Audience

We might live in the digital age, but the fact remains that the majority of Americans say print is the best way…
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Top Print Marketing Tips for Boosting Black Friday Sales

Black Friday, the day after Thanksgiving, has become, without question, the single most important shopping day for U.S retailers. The entire four-day…
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9 Reasons Why Print Still Matters

A successful print advertising campaign is nothing without the right placement, format, and content. Yet despite how many benefits there are to…
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Why Use Print Coupons to Advertise Your Business?

Print advertising through coupons has been a staple for many businesses before and during the pandemic. What began as coupons that needed…
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What Are the Main Objectives of Advertising?

As you plan your marketing strategy for the rest of the year, it’s important to know how advertising influences brand awareness and…
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Advertising Mistakes That Will Destroy Brand Credibility

Despite the fact that many companies today have decades of research and experience under their belts, many still make detrimental advertising mistakes…
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Factors That Influence the Release Schedule of a Newspaper Advertisement

For an advertisement in newspaper or magazine to be effective enough to draw your audience’s attention and result in action on their…
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Avoid These Mistakes to Save Money on Print Advertising

If you have a small- to medium-sized business, there are some important things for you to consider when starting your print advertisement…
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What Is Brand Advertising and How Does It Work?

Companies use brand advertising to establish connections and build strong, lasting relationships with consumers. Brand advertising aims to help brands get long-term…
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Why It’s Important to Perform Competitor Analysis for Your Advertising Campaigns

Successful marketing campaigns have one main thing in common: they’re managed by business-savvy industry professionals who don’t just do excellent research, they…
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