Category Archives: Marketing éditorial

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How to manage the news in your editorial calendar? | Wearethewords

What place to give to the news in its editorial calendar? For a subtle balance between responsibility, transparency and integrity. This summer,…
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See, think, do, care : le tunnel de conversion made in Google | Wearethewords

Thinking about audience, not business objectives: in short, this is the see, think, do, care approach. No more linear conversion funnel, hello…
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Multimedia content, an editorial necessity | Wearethewords

For a unique discursive identity, your editorial intelligence must be plural… Words, yes, but without forgetting multimedia content! The internet is on…
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