Category Archives: Buyer Persona

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How to discover the real needs of the users who visit your website

To build a website that works well, that is easy to use and that drives conversions, it is important that it adjusts…
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Buyer persona, the key factor for your strategies

If customers are the most important asset for the company, the Buyer Persona they will be the engine of your strategy. A…
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What is lead generation for and how to do it?

Lead generation is one of the main goals of any marketer. But what is a lead? We identify as leads the people…
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