What is Data Lake and what is it for?
Gaining insights from data analytics can help companies make better trading decisions and even outperform their competitors. The vast amounts of data that organizations collect can be very valuable, but it can also be challenging. In this context, it is understood as...
TikTok adds new tools to better allow users to credit trending creators
Amid TikTok’s meteoric rise, one thing it’s been criticized for is its trending amplification without creator credit.
This was specifically highlighted in the platform’s trending dance moves, with creators from black communities, in particular, calling...
Meta Shares New Insights About The Next Metaverse Shift And What Exactly Needs To Happen To Facilitate It
What are the true opportunities of the metaverse and more immersive digital environments, and more specifically for marketers, how will it change the way people shop, interact with brands and advertising approaches?
That’s the focus of a new whitepaper from Analysis...
The 9 signs of poor management in an SME
There are obvious signs that a company is being poorly managed, such as declining sales and revenues, the loss of important customers, or a falling share price, for example. Nevertheless, There are many warning signs that go unnoticed. Whether they are obvious or not,...
Inbound Marketing Strategy: When Will You Start Seeing Results?
When we implement a new strategy like inbound marketing, we want results and we want them now. But the reality is that following an inbound methodology is a long-term investment in the health of our business.
To get a better idea of what we can expect, we are going...