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Every day, search engine algorithms and engines are modified and sophisticated to respond more assertively to user search requirements. Site requirements become more complex, too. For this reason, it is necessary to resort to the union between SEO and Python.

How can you improve the optimization of your website for search engines with this programming language? What is its importance in the design of a site and in the automation of tasks? How does it benefit your business to use?

We have prepared this article to answer those questions.

What is Python?

It is a very simple programming language, whose grammar is reminiscent of English. It has earned a place of preference among developers not only for its ease, but for the efficiency it presents for application development, data analysis and machine learning (ML).

Added to this is the fact that it is free software, it increases the efficiency of developments and works on almost all platforms.

Python was created by a Dutch engineer, guido Van Rossum, at the end of the 20th century at the Computer Science Research Center in Amsterdam, as the development of a simple and ideal programming language for self-taught students. His number is a tribute to the English company Monty Python.

Its operation is based on a series of simple rules that its author defines as the Zen of Python:

• Aesthetics before neatness.
• Explicit is greater than implicit.
• Simple is better than complex.
• Complex is greater than complicated.

When we talk about SEO and Python we talk about a simple and effective programming language, ideal for automation.

Characteristic

Python is a programming language that is compatible with various operating systems and applications.: Works with Android, iOS, Windows, Linux or Mac. Hi, Thanks for the readability and cleanliness of your code.

It offers a license code, which the permission will be used by large companies, such as Facebook or Google, and by students and individual developers.

Its main differential value is its ability to perform tasks and automate processes, as a client or as a service environment.

This automation is achieved thanks to a series of scripts (code that can perform certain specific actions). Among the areas that Python can perform automatic control are:

• Data analysis.
• Designer review.
• Validation of KW, links and contents.
• Obtaining data from third parties.
• Traffic count and user permanence analysis.

Among other actions.

Benefits

Among the advantages offered by Python, we find that:

• It can process and extract large volumes of data. Either inside or outside the site that contains it. This data can be, as we have mentioned, about traffic and visitor activity, but it can also collect and analyze data from Google or another search engine.
• It offers a large library of resources with special emphasis on the program in specialized areas. It offers built-in modules, PyPI (Python Package Index), math functions for Data Science (Tensor Flow, PyTorch, and NumPy), and full-stack web frameworks (TurboGears, Dash, and Django).
• high level language: It has a great abstraction of machine language. Therefore, its syntax is very close to that of English and can be written naturally. Something that facilitates its learning and use, in addition to its review and fine-tuning.
• Polyvalent: It can be used for various purposes (software download and GUI script, web scripting and data science) thanks to the use of complete frameworks such as Django and Flask.
• portability: It is a language compatible with all operating systems (macOS, Linux, UNIX and Windows). It works in such a way that it is written for one and can be transferred without modification to the restaurant.
• multiple paradigms: since it supports structured, functional, and object-oriented programming.

To all of the above we must add that, as we have already mentioned, they are free, open source and quick to learn.

Python is a multi-functional, cross-platform language that can operate on any device and operating system.

What is the relationship between SEO and Python in Digital Marketing?

SEO benefits from many of Python’s main features:

• To process large volumes of data, it allows the analysis of extensive libraries and such as Google.
• It allows the development of machine learning algorithms (two-class classification, decision and regression trees, among others).
• Establish cross-references between data and web content to establish patterns.

How to use SEO and Python in your Digital Marketing strategy?

Python is a programming language that allows you to develop tools for SEO that use process automation. Among these scripts we can find:

• seo analysis: it is a tool that checks the entire structure of a website. Track and after a body word count, flag any issues with SEO.
• Broken link test: internal and external links are essential for a site’s ranking by Google. For this reason, the search engine severely penalizes broken links. Python allows you to deploy a script to check link by link and edit it if necessary.
• Keyword trends: Are you using the right KW for your website? An alternative to Google Trends to measure the value of each keyword can be implemented using a Python script and a .csv file.
• Google search console data: The reports of this tool allow to know in depth the performance of the traffic of a web and to carry out optimizations to enhance it. The search engine has developed an open source Python library that allows it to be collected, data that can be obtained using a script in the same language.
• Access the Mozscape API: This tool searches for new content and stores the details of a website (URLs, existing content and its title, among other important data). pyscape is an open source Python library that accesses its API to access this data.

Other areas that can be done using Python scripts include:

• website migrations: Avoid that in this process the URLs present an error by locating those that do not exist and changing them by code.
• Improve meta tag optimization: with which the operation of the entire site is generally improved.
• To locate technical errors: to avoid malfunctioning or discarding of the web by search robots.

Process automation

All the above tasks are possible thanks to the automation of processes that Python allows: Programmed actions that are carried out with precision and prevent errors, reduce costs and time.

In this way, Python allows various aspects of SEO to be automated, so that marketing and development teams focus on areas that do not allow the intervention of machines.

Python has benefited from SEO thanks to a series of automated tasks, which the KW analysis has obtained from Google.

conclusion

Python is a simple and versatile programming language that can boost your SEO strategies by automating tasks.

Python brings you scripts that can perform actions that optimize the visibility of your website: after reviewing the KW validation until obtaining data from Google tool reports.

If you want to know how you can implement this language on your website and boost your business with it, get in touch with us. In Genwords we have the experience and technical talent to increase your organic traffic and, with it, improve your business.

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When it comes to technology, the risks of companies being left behind are clear. Indeed, in the aftermath of the 2008 financial crisis, numerous legacy businesses were caught up in agile, digital disruptors: the transformation of the taxi industry through ride-sharing apps is a prime example. Meanwhile, startups like Airbnb and Venmo began using emerging technologies to dissolve boundaries between industries and create new business models.

The rate of digital disruption has only increased in the years since. The Covid-19 outbreak is estimated to have accelerated the widespread adoption of digital technologies by several years, dramatically increasing the number of internal and external threats businesses face.

Chief Technology Officers (CTOs) are on the front lines of addressing these challenges. While there are variations on what a CTO’s mandate includes, they are generally responsible for managing and driving the value of technology within an organization. In other words, they must monitor any emerging disruptive technologies and turn these threats into sustainable opportunities for their business.

James Donkin is the CTO of Ocado Technology. He believes that the breakneck speed of technological change in the past decade has greatly expanded the strategic role of his work. “In recent years, we have seen the CTO role become less isolated as technology becomes more ubiquitous. A modern CTO works across the company, supporting and advising multiple functions.

technology strategists

Today, CTOs are strategists who work with the leadership team to create business plans and roadmaps that align with the company’s larger vision, he says. “To do this, it’s crucial that CTOs have a deep understanding of emerging trends and technologies that could give their organization an advantage.”

And what seems to separate the best companies from the rest is the inclusion of the CTO in the decision-making of the entire company. A recent McKinsey study found that nearly three-quarters of top performers heavily involve their top technology leaders in setting overall company strategy.

The growing strategic importance of the CTO is not surprising given the significant threats that technology poses to businesses. Take cybersecurity as an example: the widespread adoption of mobile and cloud platforms, in part necessitated by the pandemic, in addition to the increasing use of emerging technologies as a competitive advantage, has dramatically increased a company’s attack surface for hackers. informatics.

We have seen the role of the CTO become less isolated as technology becomes more ubiquitous.

CTOs are at the forefront of establishing a company’s strategy to combat cybercriminals, according to Yvonne Bernard, CTO of Hornetsecurity. However, she points out that widespread hybrid working has complicated a CTO’s ability to counter hackers.

“The pandemic has forced many companies to accelerate their digital transformation and flexible working policies, which, in turn, has led to changes in leadership styles and communication with team members,” he says.

As a result of changes in communication channels, new avenues were opened for hackers to mount cyber attacks. “For example, people are unlikely to ‘walk up’ to their colleague if there’s a possible phishing email, and they’re less likely to pick up the phone,” says Bernard.

Of course, cybersecurity is just one area of ​​a CTO’s job that has been complicated by recent changes in work behavior. Along with these internal challenges, CTOs are also grappling with changing customer habits.

During the peak of Covid-19, in 2020, e-commerce was practically the only option available to customers for their daily needs. But now, with the worst of the pandemic hopefully behind us, this digital growth has begun to stall as customers spend less time within a company’s online channels.

Retaining these customers will be high on the priority list for most business leaders, especially given the ongoing economic disruption. To achieve this, companies will need to invest in improving the areas that matter most to digital consumers, namely user experience, security, and privacy.

From back office to key decision maker

CTOs will likely be responsible for overseeing these digital innovations. Austin Sheppard, CTO and vice president of travel engineering at Booking.com, believes tasking CTOs with such important work reflects their changing role. He feels the job is no longer a purely technology-focused role. Instead, it is a strategic position with importance for the entire company.

“A decade ago, the CTO was generally more of an administrative and support role than it is today,” he says. “It is now much more likely to be a position that plays a key role in strategy, operations and business decisions in most companies.

“In fact, when you look at various industries, the CTO is becoming more and more of a ‘front seat’ executive, along with the CFO, CMO, and COO.”

CTOs are key strategic allies for CEOs and deserve a seat at the head table

CTOs of yore used to come from a traditional engineering background. Although that equipped them with deep technical knowledge, it perhaps left some without the strategic skills that other C-suite leaders had acquired throughout their more varied careers.

But given the increasing use of technology as a competitive differentiator between companies, the skill set required of a CTO today is changing. While they still need to have a deep understanding of technology and emerging trends, they must also have the strategic vision to set a course for a company that blends the technologies of today with the digital trends of tomorrow.

Jason Foster, CEO and founder of data and analytics consultancy Cynozure, agrees. “As companies become more technology-oriented, we are likely to see an increase in the number of CEOs with CTO backgrounds. CTOs are key strategic allies for CEOs and deserve a seat at the top table.”

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TikTok has implemented a button to report “negative comments”, so your users can identify comments that they don’t like or that cause them discomfort or rejection. The platform hopes that help your moderation team identify, contain and reduce negative trends in the social network, with more information to filter the content.

The number of times a comment is marked as negative will not be public

Although TikTok has been officially testing this new feature for six months, the truth is that it had already started experimenting with it in 2020, which several users realized at the time. Now the platform has decided it’s time to roll it out to all of its users. This is in the form of a button, in the form of thumb downto the right of the existing one, in the shape of a heart, which is used to mark that you like a comment.

An option which in form and meaning can’t help but remind us on YouTube. Also, as has been happening on the platform for quite some time, the number of times a comment is marked as negative will not be public. The only person who can see it will be the person who made the comment.

This tool will help reduce the amount of negative content circulating on the platform. For several times virality may be closely related to virulence. Content that provokes negative emotional reactions such as anger or hatred tends to generate a lot of discussions and shares. From now on, this button will be used to identify this content and reduce its exposure, so that a good environment is maintained on TikTok.

It is assumed that these comments marked as negative could be displayed to TikTok moderators grouped and descending in the posts. In this way, the most negative would be highlighted, highlighting the opinion of the users and this being a way to improve the algorithms by understanding what makes people reject them.

Image: Depositphotos

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