Add a new communication channel with your Users: Push Notifications

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Content Manager at @FromDoppler. Lover of reading, maté, the practice of yoga and nature.

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Did you know that maintaining constant and fluid communication between your brand and your Users guarantees you great profitability and reliability? Omnichannel is a powerful tool for improving Client experience of your customers.

In this article, we want to share with you a Doppler novelty that can help you improve your communication strategy: the launch of a new Doppler feature: push notifications. Let’s see what it’s all about!

What does the planning of an integral communication of your brand entail?

In a context where we continuously receive information through different channels, your brand must stand out with effective messages to your target audience. The consumer digitization after the arrival of COVID-19[feminine]has brought about new changes in the way customers access a product or service.

Efforts to attract the attention of your Users increase. This is why it is essential automate processes and actions within your marketing strategy. With this type of progress, you can know the interest of your audiences and plan actions accordingly, in addition to achieving greater efficiency in your actions.

Some of the tasks that can be automated and can help you save time and money are:

Sending automated email campaigns.
Planning and management of information in social networks.
Lead generation through forms, websites, among others.
Audience segmentation.
Knowledge of reports and optimization of results.
Automation of push notifications.

How push notifications can help you win over your customers

It’s been said lately that content is king. But if that content isn’t communicated well, is it really king? To ensure the efficiency, speed and profitability of your brand, it is important to take advantage of the opportunities offered by the digitalization of tasks, such as, for example, Automated marketing.

Since Doppler we are constantly evolving and listening to our customers’ requests, we are making an improvement within our platform such as the ability to configure and send Push notifications. They are short messages sent to your website visitorsboth on desktop and mobile and can have promotional and informative content, incorporate links and redirect the user where you want.

Now, with Doppler, you can configure in Behavior on site to each User who has visited your Site or accessed a particular URL, which guarantees an excellent reach of your communications. this novelty It has come to allow you to save time, gain visibility and increase the scope of your communications.

Some of the benefits of push notifications are:

Send your Contacts simple and effective alerts so that they are aware of news, information, promotions or brand launches.
Choose the content you want your Users to see, with the possibility of redirecting it via a link on your Website.
Communicate your messages on different devices, even if the user is not browsing your site.

And if you want to continue promoting your business or online store, we invite you to create your free account in Doppler. You have unlimited sending to 500 contacts for 90 days!