Are you a qualified business professional or knowledgeable about effective time management? No matter what field you’re in, your experience has value and can earn you a solid income.
Do you want to know how? That’s pretty easy – just turn your knowledge into an online course and start selling it online.
The sale of courses has become a huge market. And best of all, almost anyone can enter that market today.
This guide will explain how create an online course step by step. If you are new to all this and don’t know where to start, this is exactly for you.
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1. Think of a course topic
This is probably the most important thing to do when developing a course. If you choose the wrong niche, chances are you won’t be successful. Fortunately, there is an absolutely sure way to choose the right one for you. And, as you may have already guessed, the best niche is what you do best.
Your area of expertise can be literally anything: marketing, painting, cooking, or even pet sitting. However, having deep knowledge is not always enough. In order not to get bored in the middle of creating the course or burn out, choose a topic that you are really passionate about.
In fact, you need three things to create a successful training product: knowledge, experience, and passion. They comprise a three-part rocket needed to make a good course:
2. Decide on the format
Now that you know what your online course will be about, it’s time to think about its format, whether it’s a series of video tutorials, a set of handouts and presentations, or a slide-based online course.
Of course, it’s up to you to decide, but keep in mind that the more multimedia and interactivity your course has, the more attractive it will be to your potential learners.
There is a wide variety of course development software on the market that allows you to create multimedia-rich interactive content with quizzes, drag-and-drop activities and hotspots, and role-play simulations. However, different tools will have different learning curves.
So, if you’ve never used such apps before and aren’t ready to spend a lot of time exploring the tool, opt for an authoring tool that’s intuitive and easy to use.
3. Chart your course
Regardless of the format you have chosen, you must create a course structure. In other words, you should divide your course into multiple modules and organize them logically.
Think about what you want to teach and formulate the main objective of the course. Next, break your goal down into several learning objectives—what learners should be able to do after completing the training.
If you have set up your learning objectives correctly, it will be easy for you to align them with their respective training modules, as in this example:
You may also want to break modules into shorter sections.
4. Write a script
A good script is essential to a successful course, whether it’s audio narration for a training video or on-screen text for a slide-based course. Here are some tips to help you make the best script possible.
- Deliver relevant content. Make sure all your content stays to the point. If you want to dig deeper, please provide this information as additional resources.
- follow the logical sequence. Keep ideas in sequential order, so students can get a clear idea of them and retain the information longer.
- write like you talk. Avoid difficult sentences and heavy paragraphs. Write in a conversational tone and use your students’ language so they relate to the information.
- use examples. When appropriate, use practical examples to explain the concept so that your audience understands it better.
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To make your course even more engaging, add images, charts, and other types of infographics that fit the theme. For an instructional video, you can also add annotations, graphics, and captions. These will help you hold your students’ attention or highlight a significant point.
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6. Offer a course to your students
Now that you’ve created a course, you’re ready to move on to the next stage: delivering it to your end users. If you have a website, blog, or social media page, you can start selling it right away.
However, you will have to deal with some challenges, such as payments and promotion. So if you want to avoid these problems, opt for a course sales platform that takes care of all this for you.
It’s a wrap! Now you know how to create a course and start selling it online. With a good amount of experience in some subject and the right tools, you can establish a real business that will generate great income and will be scalable.