Propaganda is a communication tool that is immersed in our society through governments, brands, politicians and even in education, however, negative propaganda messages in Mexico seek to change public opinion and manipulate in a specific goal. .
According to specialists who participated in the Propaganda Exercise in Mexico, an event organized by the Mexican Association of Communication (AMCO), it is necessary for the recipient of a message to know check what is essential and what works for their organizations, They also gave 8 points for avoiding negative propaganda in advertising campaigns.
Experts debate what defines propaganda
Only knowing the context, the moment and who is the one who defines or spreads the messages, the propaganda can be correctly analyzedThis has been established by various specialists who have explained how propaganda is created in the Mexican Republic, its different situations and its nuances.
Erika Ruiz, a researcher at the College of Economic Research and Education (CIDE), participated in The Propaganda Exercise in Mexico; Beata Wojna, former Polish ambassador to Mexico and professor of international politics; and Rodrigo Pacheco, economic journalist.
They agreed that almost always, propaganda is associated with negative situationsbut in reality it is simply a communication tool to persuade people’s opinion:In countries where freedom and democracy are more respected, there is generally more criticism of the propaganda of power, that is, of governmentssaid Blessed Wojna.
Meanwhile, Rodrigo, Beata, and Erika have determined that propaganda is always in search of power so you have to understand it so as not to be manipulated and indicated that corporate communication is key to defining what is actually happening and what is being said in propaganda.
“The corporate communicator must understand and understand what lies beyond the messages of powerbecause this way they will have a more real view of who the messages are, and if there is any relevance for their businesses“said the CIDE researcher.
In this regard, Pacheco said communicators must be natural, pointing out that, “when you need to communicate, whether as a journalist or a businessperson, you need to do it authenticallybecause otherwise, a certain falsity is noticed in the messages, and we lose credibility”.
How to avoid negative propaganda in Mexico?
In order for agencies, communicators and journalists to avoid falling into negative propaganda, specialists have proposed 8 points for not falling into negative propaganda:
- In order not to spread negative messages, communicators must dare to speak before others do it for them, but they must know when and how to do it.
- Companies need to define what is real and important, the way to do this is to look at primary sources, without duplicating other media.
- Tell the truth, without eclipsing or changing it.
- Avoid the fear of different methods and channels of communication, the principles and communication are the same, but the channel through which it is issued changes.
- In order not to fall into propaganda, one must have the agility to perceive the messages and counter them.
- It must be understood that the media are the basis of public opinion and of democracies.
- Communication strategies must be created to send effective messages quickly and avoid errors.
- Thinking that there is always someone listening or reading, it is important to understand that there is a receiver that absorbs the propaganda.
Ultimately, propaganda is an instrument that will continue to be part of our daily livesThus, companies and communicators will have to define the messages, translate them and explain them to organizations so that they can take advantage of their environments without being alarmed or offended.
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