Artificial intelligence and machine learning have proven themselves in digital marketing. But will they steal the jobs of content writers?
Although this may be a far-fetched question, marketers can improve the quality of content creation using AI.
Statista estimates that by 2025, total data creation will reach over 180 zettabytes worldwide. And AI and ML will certainly play their part in this content creation.
While several experts view content creation using AI as a threat to content writers, in reality, it can serve as a very effective assistant to improve their productivity.
In fact, I believe creating content using AI can help brands deliver great client experience. The ability of AI to process and analyze data can be leveraged to create customer-specific content.
Are you skeptical of what I’m saying? Do you need to be convinced?
Let me explain how AI is already part of the content creation process and how it will influence the future of content marketing.
Let’s cut to the chase.
7 reasons why creating content using AI is the future
Content writing is more of a human-centric job than other areas of digital marketing.
But content writers can use any type of assistance to improve the speed and quality of content creation. This is where AI came in and transformed the way we create content.
Discover 7 ways content creation using AI is revolutionizing content marketing.
1. Content creation using AI takes personalization to a new level
Do you know that personalization is the key to better customer engagement these days?
And to create personalized content, marketers need to better understand their customers and their expectations. This is where creating content using AI can be of great help.
Artificial intelligence and machine learning can collect valuable customer data and analyze it to create specific customer profiles and segments.
This information can be used to create highly personalized recommendations and messages to better communicate with your customers.
Today, marketers have moved away from generalized email marketing campaigns and, with the help of AI-powered tools, they can create personalized email marketing content. So if you have a communications careerAI can prove to be a major asset for you.
What is the result ? Better engagement and lead generation. And that’s why creating content using AI is imperative.
2. It can provide natural language generation
Machines have proven that they can “learn”.
Based on what they learn from available data, creating content using AI is made possible by an automated software process called “Natural Language Generation (NLG)”.
You’d be surprised to know that world-famous media houses like The New York Times, The Washington Post, Reuters, and many others already rely on NLG tools for content creation.
QuillBot, Amazon Polly, Google Text-to-Speech, and Wordsmith are some of the most effective NLG tools in use today.
Everything from product descriptions to tweets, business data reports, news articles, and even poetry can be written using these AI tools.
What’s the good news for content writers? They can create a framework and guidelines for their content requirements and NLG tools can complete stories efficiently and quickly.
Going further, humans and machines will work even more closely together for quality content creation.
3. It can automate small content requirements
Let’s face it, humans can only write at a certain rate, no matter how fast.
What if you had an efficient assistant that could handle small content requirements for you?
The AI tools I mentioned above are capable of crafting personalized content with little guidance from humans.
Content creation using AI can be used to generate data-specific content for social media posts, short reports, news updates and notifications for personal messaging apps .
Additionally, the entire process of creating content using AI can be automated with minimal human interference.
As AI technology evolves, you can expect it to handle these content creation tasks much more efficiently.
4. It can generate new keywords and topics
AI has the distinct ability to process data and derive insights in ways that humans never can.
When it comes to content creation, AI can provide valuable insights gained from analyzing customer data.
This can provide a clear idea of your target audience’s interests and preferences. This is how you can come up with new topics that will resonate well with your target audience.
Can creating content using AI produce more SEO-optimized results? Of course it is possible.
Advanced keyword research tools like Semrush or Ahrefs are able to measure keyword search volume, organic competition, and several other metrics to help marketers choose the exact keywords to achieve SEO goals.
Using AI tools for keyword research can speed up the process.
It can provide more accurate results to help writers create content that successfully engages their preferred audience.
5. It can improve the performance of social media content
You can improve your social media content creation using AI.
Let’s see how this can happen.
The main purpose of social media content is to build a brand’s presence and drive more traffic to desired landing pages.
And marketers rely heavily on customer demographics for social media content creation.
AI has emerged as a game changer in this regard.
AI-powered tools can go beyond demographics and analyze customer behaviors, sentiments and preferences.
This valuable insight can help marketers fine-tune their SMM campaigns to ensure better user engagement.
It can also be used to identify and track leadswhich strengthens your sales funnel.
6. It can curate user-generated content
Social media users today are excellent creators and consumers of content.
A majority of millennials are more likely to base their buying decisions on user-generated content (UGC) than branded content.
This generation is much more open to sharing their shopping experiences and opinions on brands with their social media connections.
As a brand, you would definitely want to leverage UGC to brand awareness analysis and boost it.
AI tools can scour various social media platforms to identify brand mentions and gather customer feedback and reviews related to your brand and products.
AI can not only recognize user-generated text about your products, but also images and videos using visual recognition technology.
Thus, AI tools can curate high-quality UGCs that can be used in your social media campaigns to build brand visibility and credibility.
7. It offers quality customer service
We all know how useful chatbots are already proving to ease the responsibilities of customer service agents.
With the inclusion of AI, advanced chatbots are now able to understand and respond to customer queries the same way humans do, all thanks to deep learning.
Depending on the specific needs of the users, the AI-assisted chatbots can provide the most relevant information to help customers:
- Understanding a Product’s USP
- Complete purchases
- Familiarize yourself with the different types of referral programs
- Build a relationship with your brand
By eliminating response delays and providing the specific information customers are looking for, AI chatbots can enhance the customer experience and improve customer buying journey.
Are you ready to try content creation using AI?
I’m sure you’re now convinced that creating content using AI is the future.
It is important for marketers to generate quality content to create a consistent online branding and using AI tools for this task is a smart and futuristic choice.
Go ahead and explore some of the best AI-assisted tools and see how they can take your content creation process to a whole new level.
You would be pleasantly surprised by what this technology can do for your business.