7 tips for creating a strong inbound marketing strategy that includes TikTok

Currently, it would be a waste of time not to take advantage of the potential of RR. SS., so don’t hesitate in your Inbound Marketing strategy with TikTok. this is a platform in recent years it has had significant growth, which makes it an excellent option.

The idea is that you can integrate the Chinese social network into your marketing plan so that you have a high-reach channel. Digital platforms are characterized by the virality of the content published on them, and you should use this to your advantage.

work with this great ally will help you drive traffic to your company’s website and achieve brand recognition. In addition, going to complement your Inbound Marketing strategy with TikTok with our channels is very simple. You just have to know how to do it the right way.

Recommendations to create your Inbound Marketing strategy with TikTok

The accelerated growth of the Chinese social network forced to include some more friendly options for brands. One of them is that it allows you to add a link in the description of the biography and develop advertising campaigns. But this is just a little bit of what it offers.

Therefore, it is relevant that you learn technical skills to create your Inbound Marketing strategy with TikTok:

1.- Study if your buyer persona is on TikTok

The first thing you should know before launching your Inbound Marketing strategy with TikTok is whether your buyer persona belongs to the public of this social network. Ten in consideration that not only Generation Z is the one that uses the application, a large part of the audience is made up of people from 13 to 30 years old.

Analyze both the age of your buyer, as well as their interests, preferences and habits. If you don’t adapt to the profile of the seas, Can you evaluate the diversification of your audience so that you can get more people with TikTok?

To find your target audience, you have to start by looking at content and creators similar to your business. Check that the publications have more and less participation and read the comments to know what people think, discover what you want, etc.

In this way, you will be able to find your audience on this popular social network. If you are realizing that there is a good amount of the public you want, then you already know that you can bet on this social network.

2.- Create your content and optimize your TikTok profile

If you found your buyer person on TikTok, enter it is worth creating your company account. Remember that the user number you are going to use must make it clear that it is your company. If you already have other social networks, use the same username on all of them.

Once you have your profile created, you must optimize it. As in most social networks you want to cook at home, add a photo/image depending on the line of communication of your company. Biographies are very important. since it is your cover letter, so it is recommended that it be brief, but highlight your brand values.

Likewise, it is also very useful that you place a hashtag of your own brand to facilitate the follow-up of your potential clients. And don’t forget to include the link to your business website, as well as your other social profiles. In this way, the audience will be able to learn more about your business.

3.- Design your Content Marketing strategy

A phrase that is repeated a lot is that of “content is king”, you are the exception in Inbound Marketing with TikTok. Therefore, to plan your Content Marketing strategy, define the start and the type of videos you are going to submit to. In addition to the techniques that you are going to implement to involve your audience in them.

You should consider that this social network is based on user generated content (UGC). So you must get your community involved with your brand to the point that they want to generate their own content related to your product or service and convert them into prescribers.

Focus on more creative and dynamic content without losing the purpose of your message. You can experience videos where you introduce people who are part of the company. Or create quick and easy tutorials on how consumers can use your products or services.

Bone “challenges”, dances or doublejes is characterized by being the most viral content on TikTok, so they cannot be left out of your strategy. Unlike other social networks, the public of this platform values ​​fun more than visual quality.

4.- Use the hashtags

Another element that you should not miss out on in your Inbound Marketing strategy with TikTok is the use of hashtags. Keep in mind that these are the ones that give you the possibility to discover and create communities according to the same common point or theme.

In this case, it is appropriate that you create your own hashtag that identifies your brand. If you develop in the international market, it could be in English. For example, if you design a challenge, You can ask users to complete the challenge and upload to the platform using a hashtag that helps locate said content.

But it is also very important that you inquire about hashtags already created and positioned on topics related to your brand or niche. If you visit the Discover and Trending sections on TikTok, you will notice it. In fact, hashtags serve to join other challenges that are trending in your market.

5.- Improve TikTok Ads advertising

Among the Inbound Marketing strategy with TikTok is advertising through the same platform. It can be very useful to accelerate the results of your campaigns. But you should keep in mind that the advertising costs are a bit high, in fact, the average CPM is 9.17 euros (10 dollars).

TikTok Ads offers several configurable ad formats for your ad campaigns:

• Ads in the feed.
• brand hashtags.
• Top view ads.
• brand effects.
• Brand acquisition.

You also have the possibility of gaining publicity through Influencer Marketing strategies. Consider that this is the money in which tiktokers monetize their content.

6.- Lean on Influencer Marketing

Nowadays, implementing a strategy in social networks is synonymous with Influencer Marketing. And the statistics will prove it. digital Marketing Institute According To, so 86% of marketers have used them to generate sales or brand recognition.

Consider that influencer marketing has become popular because it is capable of generating quick results. But the key to success is filtering the influencers. This is a complex job, since it is not easy to determine which profile will help you achieve your goal.

However, the Chinese social network has found a way to simplify this search through the “TikTok creators market”. Once you join, you will be able to see the metrics associated with a certain influencer. With this data it is much easier to determine if an influencer is suitable for your brand, product and/or service.

In addition, it can serve to guarantee a good ROI, a metric that is undoubtedly relevant for the company that makes an investment.

7.- Measure the engagement of your content

There is no better way to know the success of your Inbound Marketing strategy with TikTok than by measuring the engagement of the content published on the platform. This is fundamental in any campaign that is launched through the different social networks.

This KPI is obtained by applying the following formula: [(número de likes + número de comentarios) / número de followers] x100 You will allow to see the commitment that your audience has in this red that had an abysmal growth in the last two years.

When you know the engagement rates, it is the right time to make decisions that give you the possibility of improving the content. So that in the next campaigns you can connect more with your audience.

Launch your Inbound Marketing strategy with TikTok

The rise of the TikTok social network has been truly exponential. And this has made companies look more closely at a platform that seemed to be just an entertainment space. Nevertheless, with its growth and popularity it has become an excellent window to advertise.

Now that you have the necessary Inbound Marketing tips with TikTok, you just have to put them into practice in your strategy. It is about integrating this powerful platform into your plan so that your brand gains recognition and your content goes viral.

His simple techniques, in fact, many of them, are applied in other social networks and marketing strategies in general. Only if you adapt to TikTok so that you can get positive results that are so hopeful.

And if expert help is required, Antevenio We offer it to you through our experience in Digital Marketing and Inbound Marketing so that you can identify your target audience and connect with them.