WiziShop e-commerce solution is designed to create online stores. It has met all the requirements of ease of use, design and above all SEO. In fact, the WiziShop e-commerce solution includes several default elements. However, it is impossible to stand out in search engine results without first optimizing your website. There are techniques that help search engines understand what each page of your store is about:
1- Web standards.
It is important that your website meets certain structural standards. The W3C organization has defined programming rules to coordinate the programming of websites promoting good accessibility. The designs generated by WiziShop comply with the recommendations of the W3C.
If you have created your own graphic letter through a professional, remember to verify that these standards are respected.
Read: Promote Your Shopify Store With Facebook Ads
2- Meta description.
Metadata is the information found in the code of your page that provides search engines with detailed information about the topic that each page covers.
A meta description is a brief description of the content of the page. It must be clear and perfect. All the niceties manage to form intelligible sentences while inserting most of the keywords, that is, terms that precisely define what the page is about and possibly typed into a search engine. Therefore, you must make sure to adapt this description to each page of your website.
In WiziShop, the meta description is automatically generated on each page of your store based on the elements you enter (title, content, keywords). You can easily customize it from the SEO tab of the products table, in the Advanced section of the category page and in the Settings/SEO tab of the information page.
3- Page title
The title of a page is used in several places. It’s at the top of the page, in your browser tab, it’s the first title your potential customers see in search engine results. So this is a very essential item.
In fact, you should summarize the content of your page with a short sentence. It’s best to avoid making the title too long here, just fill in some keywords that represent the page and then the name of the store.
In WiziShop, depending on the item you enter, the title is automatically generated on your store page. You can easily customize it from the SEO tab on the products table, the Advanced section on the category page, and the Settings/SEO tab on the information page.
4- Page address (URL)
The address of your website is one of the important factors in your search engine ranking. The more logical the structure, the easier it is for the robot to analyze it. Different terms separated by “-” isolate each keyword and get it indexed faster. In fact, it is important to carefully choose your domain name so that it includes effective and easy-to-remember keywords.
In WiziShop, a URL is automatically generated for each page of your shop according to the page name you enter. You can easily customize it from the SEO tab on the products table, the Advanced section on the category page, and the Settings/SEO tab on the information page.
5- Internal link
Link mesh is the foundation of a good website. If it is clear and logical, it can play an important role in a store’s price.
For example, if you want to put a product on the home page, the link you want to add should refer to your article. Therefore, it is necessary to choose links that accurately indicate the content of the page.
See more: The best tips to increase organic traffic to your e-commerce
6- Photos
The search engine can only read text. Therefore, the name of each image added to the store is important. Also, images are information that can be read and analyzed along with the rest of the page.
Therefore, you only need to summarize what is represented in a few sentences. This title will help search engines associate your image with your content. In fact, it will also help make your store more accessible. Also, visually impaired people who visit your website will be able to read the captions.
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