Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product.
But it can be quite costly, especially if your team doesn’t continually spend time adjusting your strategy.
social media strategy you need constant adjustments, analysis and learning from the successes and failures of you or your competitors.
In addition to the obvious tools (like Facebook and Twitter Analytics), here are five tools to help you find new social media advertising tactics:
1. Awario: Position your brand better
What attracts better to your social networks? What types of special offers and product features are discussed on social media? What annoys your customers the most, prompting them to voice their complaints on social media?
A well-configured social listening strategy will answer all of these questions and more. In addition to using social media listening as part of their customer service and relationship management strategybe sure to set a few more alerts to watch for:
- Dissatisfied customers of your competitors: Do they complain about missing or limited features? Can you create a product positioning strategy to fill that gap and reflect that positioning strategy in your social media ads?
- Existing product names: What are the well-known product names in your niche? You can learn a lot about how your target customers use competitor products by monitoring their names.
- Your main keywords: Keep an eye on general niche discussions to better understand what your target customers are discussing online and their interests.
Social listening strategy provides a gold mine of data so you can create a better informed advertising strategy.
Awário is an advanced social media listening platform that has a powerful market research component that allows you to better understand your niche. Use Awario’s Boolean Search feature to create advanced alerts that include multiple of your competitors’ names within a dashboard or allow you to monitor all of your target keywords.
Awario uses smart algorithms to prioritize those mentions and generate a handy email digest to save you time reviewing daily alerts.
In addition to using social listening for market research, there is another powerful tactic that few brands are using: select your brand social proof and use it as an ad copy. Create a separate alert to be notified of mentions of your brand with a positive sentiment, and collect those updates for future reference when you’re tweaking your ad text or looking for new ideas to position your brand when advertising on social media.
Finally, Awario allows you to evaluate your new advertising strategy by giving you access to your brand growth statistics and allowing you to see how sentiment has changed:
In fact, when creating a social media ad, try to use all kinds of marketing experiments. For example, look at your most effective email blasts and try to reuse those subject lines. or look your most successful headlines Prayed CTA and find a way to follow the same style in your ad copy.
2. Buzzsumo: Spy on your competitors
While you may already be aware of facebook ad library By allowing you to see what advertising strategies your competitors were using, Buzzsumo’s Facebook tools may be new to you.
buzz allows you to compare two or more Facebook pages and the performance of their content, side by side.
You can filter updates by post type to gauge your competitors’ more creative tactics, like the interesting questions they ask their audience or the videos they spend promoting.
3. Text Optimizer – Create Better Copy
Finding the right words for compelling ad text is an art.
It is also a process that never ends. You constantly need to find new ways to craft a message so you can attract new customers.
text optimizer It is my inexhaustible source of inspiration. Just type in your main keyword and you’ll come up with a huge list of related concepts that your customers are also interested in. It will also allow you to analyze popular niche questions and suggest the most relevant and engaging context.
Use the tool whenever you feel stuck and need some inspiration, like new angles and copy ideas.
SE Ranking Keyword Research is another ideation tool that I often use for any type of content marketing, including social media copy. Shows popular ads for any keyword, allowing me to see what wording competitors are using for their PPC ads:
4. SparkToro: research your audience
Who are those people behind your target social media accounts? What hashtags are they using? Who are they listening to?
Answering all of those questions can help you on many levels, from creating a buyer personas to better target your ads to finding more ways to build your targeting strategy, like targeting based on hashtags or influencers.
SparkBull is an audience research tool that allows you to access a wealth of well-organized data on how your customers discuss your main topic, who they interact with on social media, what Youtube channels they subscribe to, and what blogs or magazines they read.
There’s also a detailed report on the demographics of your target audience and the popular topics they tend to discuss:
Click on any section of the report to access more data.
Overall, the platform is all you need to create a smarter targeting strategy.
When it comes to market research, surveying your current customers is also always a great idea. This is the basic customer-centric content tactic that will breathe new life into any marketing strategy.
5. Heat maps: understand your visitors
Don’t want to know how your social media users interact with your landing page?
Surely, your answer would be “yes”, because you spend money to attract that click. Obviously, you want to make sure the visitor engages with the page and becomes your customer.
While you’re already using Google Analytics, it’s not always easy to visualize what really grabs your site visitors’ attention and what draws them in.
Whenever you are launching a new ad campaign, set up a new tracking campaign using heat maps. Heatmaps visualize clicks and mouse movements on your page, allowing you to see which page elements need to be rearranged to make the page easier to navigate.
Unlike Google Analytics, which runs continuously on your pages, heatmap tools are based on a sample of data. Create a new follow, every time you have a new ad. This way you can go back and compare your previous heatmaps and identify what worked and what could have made things worse. Use of A/B tests Choosing a better performing landing page is also a very good idea.
As they say, starting a social media campaign is more about collecting data than it is about sales. Focus on learning from your successes and failures and make sure you use the Facebook remarketing pixel to be able to reach those visitors again with better targeted ads.
There are many companies that readily invest in social media ads because they seem to be more affordable than Google Ads and require less time to set up. Yet few of those advertisers are doing all they can to drive the performance of their strategy. Hopefully, the tools above will give you ideas on how to innovate and improve your social media strategy. Good luck!