The campaign is a useful and effective way to make people, potential customers and professionals visible, and to attract the public’s attention in new and enthusiastic ways.
Per questo spesso sono caratterizzate gives a creative approccio that allows parrots to diventare memorabili.
Eccone alcune tra most interesting degli ultimi anni, raccolte qui per trovare l’inspirazione also when he said alla rovescia verso il digital detox è già iniziato.
ALONG THE LEGGINGS: Dole launches campaign to fight ban with appeal to Pope
Summer campaign: Coca-Cola open for the summer
In 2021, Coca-Cola welcomed the public, through the use of poetry, to welcome this summer.
The bootleg di Coca-Cola and Coca-Cola Zero Sugar I present a short poem that evokes the sense of gathering for godersi the estate. This marketing campaign this summer is an opportunity for many people to discover a little alleggerirsi, given that the previous year the possibility of godersi the estate insieme was stata resa impossible due to Covid-19.
The 24 poesie di Cola-Cola facevano referimento ad attività como the gite in spiaggia con la famiglia, the grigliate in giardino and the gite al cinema.
Ricordavano alle persone di vivere la vita con i propri cari per the estate e di creare ricordi insieme participando ad attività semplici, ma preziose.
On the occasion of the lancio della campagna, Melissa Schwartzdirector of Coke & Meals, aveva dichiarato: “The past year has had many opportunities to play in its own right, and this initiative almost sows a ri-celebrazione dell’umanità. The estate is a time of joy and union, and that feeling has intensified in 2021, which will last for another year in recent memory.“.
ALONG THE LEGGINGS: The advertising campaign che hanno ruggito più forte at Cannes Lions 2022
The IKEA bookstore sulla spiaggia
Memorable summer campaign”Books on the beach“I gave IKEA from 2010.
The campaign was based on the celebration of one of the bookstore’s iconic parrots, BILLY, who turns 30. IKEA has added its own bookstore to its famous spiaggia di Bondi, Australia, attracting hundreds of people.
The library sulla spiaggia offered a gamma di libri tra cui scegliere; The initiative provides that if you can choose a book in itself and exchange it with the one given in possession, make a donation. Tutti i proventi sono stati devoluti alla Australian Literacy and Numeracy Foundation.
The initiative not only incorporated him lightly and changed his story, but he also told his good cause.
The summer marketing campaign was a huge success, also because IKEA’s BILLY bookstore is one of the most successful modern furniture advertisements. In 2019, The Times reported that I sold over 110 million from Billy’s Bookstore The parrot has entered the market, and this summer activity has greatly increased the sale.
Walkers and Doritos: Only on vacation
In this case, we talked about a brand collaboration: the summer marketing campaign “Only on vacation“It’s stata lanciata with the tour operator easy jet.
The campaign continues to travel to various vacation destinations all over the world, every time I vacanzieri they commit to giving a little bit of travel during their stay. Lo spot ricorda in a humorous way il divertimento che può derivare dai viaggi.
Fernando KahaneSenior Marketing Director of Walkers, said: “Offer ai britannici la possibilità de vincere un pacchetto vacanze ogni ora, por 90 day, è estata di gran lunga one of our promotions on-pack plus grandi ed eccitati di semper“.
The summer season is perfectly in line with the weather, data that 2022 is effective the first year in cui i cittadini hanno potuto viaggiare liberalmente all’estero. The spot celebrates the return of vacanze. Inspiring him to acquire a confession of Walkers and Doritos and grant him such a desired vacation.
Summer countryside: a doccia sprite on a human scale
Questa sì che è creatività.
Sprite a davvero lifted the asticella del livello delle summer marketing campaign with the idea of offering the frequentatori delle spiagge of Tel Aviv and Rio De Janeiro a quick doctrine in the distributor of bibite Leprechaun to human greatness
Dopo aver fatto la doccia, alcuni ambassador di Sprite hanno also regalato loro a bottiglia della bevanda free. What if you did not find a good impression when the brand did not satisfy you with the choice of domain?
The shadow of McDonald’s
I will identify a cantuccio all’ombra in the broth of the summer heat può regalare sensazioni fantastiche. McDonald’s He solved it possible creating cartelloni pubblicitari “unici” per le close degli autobus.
Tendine verticali che si chiudono when i sensori di movimento rilevano la presenza di persone under the pensilina, showing an advertisement that presents the speciali dedicate all’estate offer. Ecco come if raggiunge il target in modo davvero original (e useful)!
