The data has become one of the most important elements for those responsible for marketing Mexican companies or brands, especially those obtained during major events or promotional seasons. Among several reasons why it is essential to use data, one of the main ones is that they teach andn what should their interests focus on and what should be the basic points of their infrastructure.
Recognizing this, Stripe Sigma recently conducted a study including five examples of how Hot Sale 2022 data can be used to increase sales in future sales campaigns.
Ways to use the data obtained in Hot Sale in favor of the company
According to the expert behind the survey, these keys will help have in-depth knowledge of the business make the necessary changes in the future.
1. More efficient accounting
At this first point, it is essential to answer the following questions: What is the current state of the company’s finances? How does the cash flow evolve according to the timing in question? Well, with this information, you can settle accounts more precisely.
2. Identify opportunities to increase profits
It is recommended use artificial intelligence tools to get an x-ray of the company’s performance during the Hot Sale or other event. It will also let you know which discount of products – services generated more revenue or which were more popular than expected.
3. Optimize fraud and risk models
The tasks for the following months will be distinguish what were the indicia of litigation and which items are requested more returns. This data will guide how to tighten security only when necessary so as not to hurt approval ratings.
4. Improve the buying process
One thing that the teams behind the brands need to be very clear about is that you can always improve the user experience and offer a smooth and efficient purchasing process. To do this, they will need to assess which payment methods are most suitable for each sales channel and how many of their consumers prefer to pay with “interest-free months”.
5. Boost sales and marketing campaigns
To convert Internet users who only look at marketplaces or websites into frequent customers, it is necessary develop personalized campaigns based on data obtained through artificial intelligence.
“These are just five easy steps to making your next sales campaign be more successful. Having a payment platform that can offer an intelligence tool is useful for small and medium businesses that cannot yet invest the resources to build their own data infrastructure.”reads part of the analysis in its entirety.
The Importance of Data Analytics Today
In addition to the two reasons mentioned above, data analytics brings endless benefits for companies. In fact, according to the report, it serves as a benchmark to see how your business is performing over time. In addition to displaying the following:
- The net volume of your business.
- The average income of each customer or consumer.
- Subscriber growth.
- Disputes, which include feedback and complaints from Internet users.
- High risk payments.
- Among others.
Image: Freepik
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