Podcasts are growing like hot cakes, the growth is x4 in 3 years. However, is it a medium for you? What does this imply? What are the benefits for your business?
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4 times more podcasts in 3 years
In Europe, more than 36% of Internet users say they listen to podcasts in 2022, this figure has increased by around 15% in 1 year (source: Idboox). This figure is 50% across the Atlantic.
60% of users spend more time listening to podcasts than on networks! In 3 years, the number of podcast shows has quadrupled.
And our European and Francophone regions are no exception. The forerunners of podcasting in France have also published books (I’m thinking of Gregory Pouy’s Vlan or Metamorphose). Matthieu Stefani recently shared on LinkedIn the fact that after 4 years, one long episode per week, he lives on it!
Several times a week I see agencies on Linkedin promoting this medium. They encourage companies and leaders to speak up. To do this, they train, train or even offer the studio. And it’s like any other decision: be aware of all the ins and outs and choose wisely.
So, I brought together in this episode 3 podcasters with varied experiences and different positions. They share their experience and recommendations with you in choosing this fabulous medium. We answer these 3 questions in particular:
- Is the podcast for you?
- What does this medium bring to your business?
- What are the time, energy and financial investments?
We also talk about distribution, material, organization and motivation. I loved it when Mélina talks about the pleasure of hosting a podcast and Mariama reinforces her saying:
Pleasure is 80% of the work.
For my part, I chose this medium for its orality, the closeness and intimacy it offers me with the listener. And how they share it with you in this episode, I have great pleasure and more than pays for the investment of time / finances.
Is the podcast for you?
Yes, as long as you have a message to convey, you can be regular and have fun! And of course you can be regular and have a message to carry. And as Melina says, in the episode; everyone has something to say, to the accompaniment of your podcast to help you express it in the best way.
What can this medium contribute to your business?
It is a means of expression like other social networks. A place to convey your message. For some entrepreneurs, it allows them to make themselves known and offer a certain proximity, to affirm their personal brand. Eventually, as with any medium, it will bring you customers at the right time. It doesn’t matter if you offer interviews or are your own voice.
And as I said in the introduction, some have had great visibility opportunities following their podcast. You choose what you want for yours.
The podcast is also an opportunity to create a real bond with the interviewee (if this is the format you have chosen). You leave a memorable mark. They say it all 3; something profound is happening during this moment.
For my part, I use the podcast for 3 reasons:
- The opportunity to live a strong moment with a person to whom I do not have access in another setting.
- Create a unique bond with this person and leave a memorable memory 😉
- It transmits a message, mine, yours as close as possible to you, in your ears.
Over time, people who come to me for support in Personal Branding and Sense in their business in relation to their economic reality, tell me that they have discovered and appreciated me in the podcast.
What are the time, energy and financial investments?
It all depends on whether you rent a studio, work with a sound engineer or do it yourself. Listen to the experiences of Mariama, Melina and Elisabeth. The time they invest in it, the energy and the heart they put into it is immense. Regardless of the means available; Melina has a studio and a team.
Some information about my podcast guests in this episode:
Mariama Ba from Rock your Podcast
What energy in this woman! She audited and trained us last year. These recommendations were super relevant and we have been implementing them step by step since the fall of 2021. So obviously she had to be in this episode.
Elisabeth Smeysters from State of Flow
I like Elisabeth’s trip. One of those trips that may seem crazy at first and then suddenly take on all of her meaning as she brings together everything she loves to do. I like the way she delivers the episodes of hers, the soft voice of hers and the highlighting of the episodes of hers.
Melina Neuhaus of the programs offered by Socialize Magazine.
With Melina we have known each other for a long time and we love each other very much; we have similar visions on many points that affect our lives as women entrepreneurs. At her agency, she benefits from a recording studio, I also had the opportunity to experience her twice: during an interview for her Toi à Moi podcast and for the Vivre son Coeur Business podcast about the award (in which she is also interviewed to Melina).
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