10 tips for identifying and working with influencers on Linkedin

If you think that influencers only worked on social networks like Instagram, you may be confused. Bone influencers on linkedin they are also a reality. These, in addition, can help you promote brands or negotiate in an impressive way.

As such another influence, the function of those who work on Linkedin is to expand or improve the visibility and positioning of a brand or business. This is an alternative for those looking to realize a company level or want to make a significant difference within their sector.

The reality is that this dynamic has existed since 2013. At that time, a green light was given to a Linkedin influencer program. This what it did was to give the possibility that its most relevant members participate in exchanges to write external publications.

The most striking thing is that it was an initiative promoted by the official platform, since it acted as an intermediary and sent a direct invitation. However, with the evolution of the dynamics have changed a bit.

To know how you can attract these influencers on Linkedin, there are certain factors that you must have under control.

1.- On Linkedin you have to be professional

In order not to be fooled by some numbers that can lead you to doubt, you should pay attention to the profession of the Linkedin members.

When we talk about professionals, it is not just about qualified people. Although the titles are the majority in this social network, they are not everything. There are renowned figures who have gained respect and credibility from their experience.

In this case, check your portfolio very well, with whom you have worked, how you have stood out, etc. Of course, in this world the most relevant thing is what your profession says about you.

Remember that Linkedin completely breaks with the format of influencers for entertainment. Here you are worth what you know and how you have contributed with that knowledge.

2.- Take into account the basic data of the influencers on Linkedin

As you would in any social network, you should study the profiles of the influencers on Linkedin. Once you know which professional you want to collaborate with, you should focus on other details.

Like all influencers on social networks, those on this platform must also have a community. This community supports him, but more importantly, they interact with him.

Interactions are essential to evaluate any content published on social networks. Here everything is complemented in a more obvious way.

Another determining point is authority, precisely this is what makes that member valuable. Look for your ideal person and evaluate the authority that he has within his sector or market niche. In the end, an excellent presence and good authority will be key to giving you the results you need.

3.- Your strategy must be focused on your niche

On Linkedin you move between companies, businesses and professionals. Each of these attacking actors has a specific niche. Normally, on this platform you do not seek or direct the strategy towards sales or the consumer. You are between negotiations.

From this base, you need to search for people within your niche.

The idea is to make an alias of compitas. Yes, you need to contact those people who also work for your niche or sector and convince them to work with you.

In the case of Linkedin, the saying “in unity is strength” definitely applies.

4.- Characteristics that you should see in the influencer account

There are others to identify if you are facing a true influence: you can see this by taking a small tour of the account and taking into account that the factors have been taking place for a long time.

When entering that profile you should focus on the following:

• It is published regularly. This means that no more than two days go by without making a relevant publication.
• Posts generate interest in no time. Do not be impressed by interactions in posts that have been published for more than 6 months. Time can give more scope. What you should see is what their commitment is in hours.
• The topics chosen are current. This says a lot about the professional is that, if you are at the forefront with your niche topics, you are a profile recognized for your constant updating.
• Interact with other relevant figures. These people usually seek to get involved with other professionals and share opinions on the network.
• It is part of interest groups and I promote them, this is another way to verify the health of that account, since it is guaranteed that the user is active.

5.- Look at the optimization of your account

All social networks have search engines, therefore it is possible to practice some SEO techniques to position yourself in searches. On Linkedin it is no different.

When you search for a word that defines your niche, you will get featured users, but the algorithm does not only locate them by their relevance, the use of the keyword also has an influence.

when you see A member who has optimized his biography, uses numbers, integrates keywords and is easy to find, then he is in front of a person concerned and busy with his online profile.

Pay attention to these first results that the search engine waters, but do not ignore all the recommendations to correctly identify an influencer on Linkedin.

6.- Be an active user in groups

As you can see, the person you need actively participates in groups, so you can search there who their relevant members are.

The first thing you should find are the prominent groups within your industry. If you are dedicated to Digital Marketing, they will be the most important groups in this regard.

The next thing is to recognize those members who have authority and relevance in those groups. But in this case do not look only at administrators, look at who is leading the conversations and who are the ones who show the best handling of the issues.

Later you will go to your profile to verify all the factors mentioned above.

7.- Develop relationships and pay attention to your image

The influence on Linkedin is normally established through exchanges, since they are professionals who want to establish relationships with other professionals in their profession. In this sense, it is essential that you also imagine yourself.

To successfully recruit you need other people to also want to work with you. For this you must apply the same strategies, try to be relevant in your sector, maintain an optimized profile and be an active user.

Only in this way will you generate confidence so that others want to work with you.

Don’t be just a shell business on Linkedin; work on your brand or business. As in the previous cases, be constant and, above all, update yourself, do not be afraid to express what you know and put your knowledge at the service of others.

8.- The dynamic is developed through the content

This is not about submitting to a video saying that a brand or business is wonderful and the magic works itself. The idea of ​​Linkedin is to make content of real value.

It is supposed that in this platform it is possible to face the negotiation that nobody would see elsewhere, that is why the image that it sells is very important.

To make exchanges, you can generate articles, interviews, videos, expert comments, groups, forums or even create a common page. It all depends on the agreement obtained and how you want to promote that collaboration.

9.- You can help with Linkedin Ads in your strategy with influencers on Linkedin

Both for your individual strategy and to enhance the results of a collaboration, using Linkedin ADS will be of great help.

As it happens with our platforms, with this tool you will be able to have a very precise segmentation, where it will be very beneficial for you to mark or negotiate. Remember that the search is focused on your market niche, it is specific, for that option it is ideal.

On the other hand, it can promote different content formats and allows you to choose up to 100 different criteria.

In addition, your budget does not have to be affected since it completely manages the control of expenses. This system will also change due to the bids, since it will succeed with the Ads, so that it will invest will tend to the maximum daily expense.

10.- Do not forget to have a strategy to get collaborations with influencers on Linkedin

Another thing that you cannot ignore, or give less importance to, is strategy. Although there are steps you can take on your own, professional collaboration will always make the path easier for you and you will avoid falling into common rookie mistakes.

This entire system must be thought out correctly so that, when the time comes to collaborate, you clearly know what you can do and the good results that this can give you.

If you are not very clear about your strategy, it is Antevenio We can give you a hand to take your business to another level. Get better results and better contacts with the Influencer Marketing service.

With us you will capture the appropriate profiles of influencers on Linkedin so that your entire positioning strategy benefits in the long term. We are a professional agency with many years of experience and possibilities for results that work.

What are you waiting for to get in touch?